[ WP ] Somebody has finally discovered the horrifying truth behind why kids love cinnamon toast crunch .

`` Dear god....It was in front of us the whole time!'' Professor Kingsley shouted in his laboratory. His assistant jumped from his chair. `` What!?'' he shouted, moving his glasses up his face. `` I can see it. I-it's horrible....'' The Professor lifted his head up from his microscope and turned to his graduate assistant. `` Marcus, get me the Co-Co Puffs!'' Marcus scrambled out of his chair to grab the box of cereal labeled CCP and handed it to the Professor. With delicate hands, Professor Kingsley moved the Cinnamon Toast Crunch out from under the microscope and placed it in a petri dish. Pointing at the dish, he told his assistant, `` Do n't touch the CTC, it holds valuable information.'' The assistant nodded and continued staring at the Professor. 
 
 Professor Kingsley positioned a single Co-Co Puff under the microscope and examined it. `` Of course! It's just as I thought!'' The Professor shouted yet again. 
 
 `` What is it Professor? 
 
 `` The main ingredient in CTC is a well known stimulant in youth. These appear in CCP as well, but are much more difficult to see. You would have to be some sort of bird to see them. They also appear in several other cereals; LC, CC, and most notoriously...'' Professor Kingsley paused for dramatic effect. `` T.'' 
 
 `` What was T again?'' The assistant asked. 
 
 `` While it has mild effects on humans, it has been known to make rabbits, especially older ones, neurotic to the point of institutionalization.'' The Professor began to pace back and forth. `` I thought it would be in this, in fact it was my doctor's thesis. They called me crazy! They said that this cereal would never have it!'' 
 
 `` What! What is it!?'' The graduate student's voice perked up at the rising excitement. 
 
 `` It's spirals! Spirals hypnotize the children into loving the cereal. It's those cinnamony swirls, that sugary taste. Oh god I must have some!'' The Professor leaped toward the cabinet knocking over his life's work. Cereal bits rolled around on the floor. Professor Kingsley ripped open the box of Cinnamon Toast Crunch and gorged on the delicious cereal. He had instantly become a shell of his former intellectual self. The graduate student stared in horror at his now Golem-like mentor. He now knew the secret of why kids love Cinnamon Toast Crunch and he would take it to his grave. How about you? Can you see why kids love the taste of Cinnamon Toast Crunch... and survive.
