[ WP ] In the future , everything has ads . Everything .

He tried to see past the bright colors and bold flashing words, he knew there was something past them, something was beckoning him. He made out the silhouette of a woman who seemed familiar to him, but she was veiled by all the distractions that come with these experiences. Something felt so real but so murky at the same time. He tried to fight against it, but it was so overwhelming that it was hard to do anything but give in. Suddenly, the figure fell to the ground as if in pain and howled as if dying. 
 
 He sat up in his bed. It was n't often he remembered dreaming, nor did others talk about it often. Mentioning that you had dreamt in certain company would likely result in consequences of some sort. 
 
 the network detected that his REM cycles had ceased and his schedule for the day appeared in front of him. An amber wireframe cylinder suspended in front of him to help him sort out what was to be done. He could pick from any number of colors but amber always called out to him. As he drifted his hand from one side of the other, spinning it around, he found himself recalling parts of the dream he had. The pieces were falling apart by the minute and though it all felt so vastly important, his itinerary began shortly. 
 
 He pushed the cylinder to the side, and it triggered the usual targeted advertising. in the nearer reaches of his peripheral vision, things he had recently thought about were advertised at different prices and with varying shipping speeds. He did need some new shoes, as the soles in his current pair had become worn out. The advertisement responded to his interest and calculated how minute of an expense it would be. Only 2 % of his current bank account was required. 
 
 `` Order in black'' he spoke, his voice cracking with sleep. He could expect it by the time he got home from work. 
 
 the second he thought about his keys they were highlighted through the wall and into the dining room, where he could see that they sat on the table. He dressed himself and headed for the door. 
 
 `` precipitation will occur between 1300 hours and 1800 hours. An umbrella is suggested for your commute.'' As he scooped up the nutritional supplements that had been fabricated and left in the receptacle, his umbrella dislodged itself from its place in the wall by the door. A red exclamation mark hovered over it, spinning idly. 
 
 His mind kept wandering to the dream. He only remembered the scream. It was a woman's scream and it sounded like agony personified. 
 
 He dragged the umbrella behind him and as the door locked itself behind him, his car pulled up and the door opened, inviting him along. He sat and the door closed behind him while the safety harness secured him in place. 
 
 `` Please refrain from moving from the regulated safe driving posture. Today's pleasant drive is brought to you by the following sponsors.'' 
 
 the ads played on the screen in front of him. Often he imagined what the road ahead of him looked like. He longed to see another person that he might find that he shared something in common with them, if only their commute. His mind began to wander when he felt a familiar jolt at the base of his neck. His head was forced forward and the shock focused him on the screen. Someone must have paid big for the next advertisement to get all the bells and whistles.
