I originally borrowed this book from the library and then decided, because it was so useful, to buy a copy. I've worked in publishing all my life and it still taught me some things I didn't know. My husband is now reading it. He is new to the subject, but finding it really interesting and is hooked. In my opinion, the book is suitable for both the pro and the complete novice. The prose is very readable and the information given highly practical. It contains heaps of advice and sources of further information -- a must for anyone considering self-publishing.