I purchased this book for $1 at some dollar store. I overpaid.The "secrets" revealed in this book are available in any simple entrepreneur magazine article on-line. The stories used to exemplify the "secrets" are set in the boom and bust years of dotcoms. The stories don't actually correlate to the "secret" discussed in the chapter, are about teenage angst and not business or just ring as gimmicks during a gimmick era. Beanie Babies? Cyber Squatting? Stealing another companies idea, modifying their business model and beating them to market then shuttering the company in under a year? Not a solid foundations for starting a successful "company" built for longevity. In fact, you can see the short shelf life of the "companies" he started through out the book.The only reason this book was published was the age of the author. He's just another dotcom gimmick to avoid.