I watched Jerry Della Femina's interview on Imus and his book sounded like a winner, you know, a precursor to the Mad Men series. What a disappointment. If Mad Men was this boring, I wouldn't watch the show. His writing style is matter of fact wisecracking with few names mentioned (to protect the guilty or absurd) and the supposed hijinx he describes are just not interesting. I have to admit I didn't finish the book and am just hoping I can get maybe 50 cents from it in our next garage sale!