I purchased this for my niece, who turned one year old on Oct. 7. Since she's in Seattle and I'm in Philadelphia, I can't give you a first-hand observer's report on the worth of this toy, but I can say this:When my brother called me to thank me on Estella Rose's behalf for the present, he also reported to me that she carried it everywhere and hadn't let it go for two days.Of course, Estella Rose won't remember actually getting this Curious George doll years down the road, but I predict it will be a treasured part of her childhood. Curious George is both cute and fun, and this doll provides stimulation for little tykes (it's rated 3 years and up, but it looks to me like it's safe for any child beyond the first months of infancy).