The author hooked me and raised my expectations during the first 30 pages or so. And then the pitch started about the importance of storytelling above all else. At some point along the way I imagined the author (or someone else buying into this book's premise) speaking in stories to people. Who would take such a person seriously? What about judgement and mixing it up? There's time to be direct and there are times to be indirect. One arrow for all is one gross oversimplification.