This book is a total joke. It took me about 30 mins to read, is only like 59 pages, and almost half of his content are sample scripts and letters.The content is not insightful, full of typos and poor grammar, strangely changing fonts for no apparent reason, and is full of obvious Do's and Don'ts.It's obvious that this guy got his buddies to give good reviews to pump his pathetic book. Do not waste your money. If you saw this book in a book store and thumbed through it, you would never buy it. This is the downside of Amazon.Do not buy this book, and don't buy a car from this guy either, for that matter.