Dr. Severe (what an oddly appropriate name) advocates a style of parenting that is behavior-focused, a theory called "behavioralism" that has been fairly well disproven. Focusing solely on actions, using a carrot-and-stick, creates people who are only looking for whether or not they will be "paid," not what is right or wrong or true to their own values. This is great for teaching lab rats to run a maze or push a button, but is it really what you want for your child?If you are looking for a book that REALLY teaches you how to behave so your children will, I would highly recommend John Gottman's Raising An Emotionally Intelligent Child. It still gets you the results--the well-behaved child--and talks you through looking at your ownb self, but with a focus on raising a child who is self-controlled instead of being dependent on rewards and punishments to determine their behavior.