For better or worse, this drink tastes exactly as advertised -- grape bubblegum. Why grape bubblegum and not a more pleasing and traditional chocolate or vanilla smoothie like other muscle-building powders? I don't know, but grape bubblegum is not high on my list of desirable flavors. Made according to the proportions of powder and water, I found the taste overly sweet and unappealing. I was unable to get through more than one glass of it. Even diluted to 3x the amount of water, the taste was still rather unappetizing. I could not get past the flavor of this product to continue using it. Other people, however, may like the taste. A co-worker in my department, who is a certified fitness instructor, or example, said he didn't mind the taste. He didn't love it, but he didn't find it as repulsive as I did.