It is impressive how my son, now 15 months, gets completely absorbed with all the Baby Einstein products my wife and I have previously purchased (My First Moves, Neighborhood Animals, Baby Beethoven, Baby Mozart). With this one, though (which by the way said was precisely for children in that age range), his attention was only captured for the first 5 minutes. Analyzing it from a non-target customer standpoint, I think it is not in the same category as the other ones I've seen, quality wise. Maybe my expectations were too high but I can honestly say I was a little disappointed with this product. Maybe someone can recommend other BE products that are as good as the others. Thanks.