My children, now 6.5 years, have loved this book since they were 4. It's simply and wonderfully written, has a number of great messages between the lines, introduces non-Latino kids to a bit of language and culture, and the illustrations are delightful as well as quite brilliant. We notice new things in the pictures every time we read it, which adds a treasure-hunt aspect to our readings. This is one of my daughter's all time favorite books.