Dan Gooder Richard begins by explaining that the Internet is a tool to selling homes, not a method of selling homes. It's another tool for marketing, branding, communicating, growing your business and much more.It can be for lead generation, follow-up and every Realtor must master it to survive the shifting marketplace (see Gary Keller'sSHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)).This is a must-read book for any real estate agent!