I purchased these at GNC and tried one before giving it to my son. As soon as I opened the bottle, I could smell the fish odor. I tried one anyway, and there was no strawberry taste that I could detect at all. Just an explosion of fish oil. Blech! Thankfully, GNC takes everything back w/in 30 days, even if opened. I returned them the next day and got GNC's chewable omega-3. Tastes MUCH better, like orange Starburst.In their defense, the NN Children's DHA supplements are very tiny. So if your child can swallow them whole, great. But as for chewing them... yuck!