It's wordy, full of rhetoric and jargon, and the author is a pseudo-intellectual supercilious know it all that knows nothing. The book runs around in circles and states some blatant facts that anybody with a 3rd grade education could have gotten. I think the positive reviews given by other readers must have been from either himself (the author) or from friends trying to pump it up to be something other than the major flop it is. I'd avoid this book at all costs. Here, I'll sum it up for you: The dot-bomb happened because people didn't have a business plan for making money.