This book is written for high school students but also adults interested in neuroscience will find this book a valuable source of information. It is easy to read and gives a nice overview, starting with the history of memory research, leading to the structural elements of synapses and ending with entertaining and useful hints how one can improve one's learning capabilities. I espeacially enjoyed those littel insets, talking about Pavlov's dogs or why it makes sense that telephone numbers have seven digits.