....because this item is a complete waste. Santa brought this to my 6-year-old daughter for Christmas, and although the idea/premise is exciting, perhaps another toy manufacterer can actually bring it to fruition because there is absolutely nothing happening here. Very poor picture quality, with boring makeup activities. Most exciting thing for my daughter with regard to this product is seeing her face on the TV screen. To add insult to injury, the graphics are woefully short on ethnic diversity. Steer clear of this overpriced piece of junk. As for the good reviews (on which I also based my purchase)....did they review the correct item?!?DYB