This coffee is burnt tasting. Like burnt toast. The burnt taste overpowers the other flavors that may be there. Not much coffee flavor detectable, reminds me of and old fashioned large percolator, after several hours, only more burnt tasting. I have not had this problem with any other K-cups. This one, Black Tiger, stands out as the worst tasting. Adding milk added will not mask the overwhelming sour, bitter and chalky flavors. I have tried it several times over the past 2 years, so I think I have sampled a few representative "batches." My wife, who prefers the darkest roasted coffees, consistently complains about the taste, and drinks it only as a last resort. She drinks a lot of coffee, and I see her point.Try any other brand, Donut Shop, Dark Magic, French Roast, any other brand is much more drinkable. Maybe some folks appreciate the burnt taste. If you like the taste of burnt toast, then you might like "Black Tiger."