Reading all the bad reviews, I have a feeling people are using it wrong. The suggested usage size is far underestimated. You want your hair between damp and wet. Apply liberally and if you're going to blow dry - make sure it's on a low setting. Overall, this is the only serum that's kept my hair from flailing allover the place and looking like a hay stack. I'd give it more stars if I could... My hair always gets complimented on now. I'm a guy.