With clever (and even not-so-clever) names for websites disappearing faster than you can say "Internet Start-Up," e-entrepreneurs need to know that their choice won't be whisked out from under their ISPs.This book explains in plain English how to choose a name that works for your business and protect it once it's yours.It covers the different issues you need to consider whether you're shepherding an existing business onto the Web, or launching an e-commerce start-up.The book also discusses how domain names and trademark issues relate to one another.Written by lawyers based in the U.S., it earns minus one star for not addressing non-American-Centric Domain legal hurdles. It is after all the WORLD wide web, not only an American Web.The final chapter, "Help beyond this book" is in the practice of the Web, a sort of hyperlink to further domain name resources.