I used to buy this deoderant at CVS or Walgreens for my 9 year old. I wanted something that was aluminum/anti-perspirant free. But they don't sell it at either store anymore. The other "natural" products are all clear, gel type bars and she doesn't like them, she thinks they feel sticky. This is kind of inbetween a gel and a solid bar. So she's happy and I'm happy to let her use something that doesn't have harmful chemicals in it. Amazing that kids already need a little help in this department at this age!