Medicine And The Marketplace: The Moral Dimensions Of Managed Care focuses on organizational ethics as the apply to the business aspects of medicine and health care management. Associate Professor of Business Ethics at Seattle Pacific University, Kenman Wong offers an integrative framework balancing patient, societal, and corporate interests in health care policy and practice. Wong compares managed care, traditional fee-for-service arrangements, and other proposed health care reform options (such as rationing programs and medical savings accounts) based upon the principles of fairness. Medicine And The Marketplace is very highly recommended and timely reading for health care policy makers, administrators, providers, and non-specialist general readers with an interest in how managed care can be reformed into an effective, broad based, ethics-driven system.