This has been my favorite business magazine and I've continuously subscribed to it for the past 15 years. The articles were indepth, intelligent, and thoughtfully written. And its business technology coverage was stellar.Unfortunately, I fully agree the the recent reviewer comments that it is now a completely animal since Bloomberg took over it a year ago. The change is akin to what happened to Coke when New Coke was introduced...a disaster! It is now colorful (as in, it will give you dizzies!), superficial in coverage, and completely lacks depth. It reads like a magazine written for 17 year olds who might lack an attention span to read a 5 page story! It was a classic that's gone astray. I'll not be renewing my subscription. I would recommend The Economist as an imperfect alternative. Although, it will not live up to the high bar set by the pre-Bloomberg-era BusinessWeek.