100 years ago there was a very talented writer who couldn't sell his work to save his life. He died penniless in a seedy garret. His last words were, "I shall return!' Fast-forward 100 years. Now, as then, there is writer, but this writer is very untalented. However, his work sells like hotcakes and makes him a lot of money. This bad writer is the reincarnation of the first one I described. But now he know what sells to an undemanding readership, so he uses the same plotline in every novel he writes: an unavenged century-old death, a young person who starts acting irrationally, animal deaths, etc. I guess he can't help it.