In 2007, L'Oreal bought out the developers of this absolutely unique hair-care product line. The destruction must have occurred in stages as the full negative effects have *only* been truly felt this past year with 'watering down' and removal of the more expensive ingredients that made Pureology so fabulous. It's done. It's ruined. And I'm done paying full price for a destroyed treasure. I can't believe I'm saying goodbye and with all destroyed relationships, I'll never look back. Sigh.