The text on the bottle is a little misleading. 100% Gel? Well, yes, it is. But what percent of Aloe Vera is IN the gel? 20%? 90%? You will never know, because they won't tell you. Also, this stuff contains Diazolidinyl Urea, which is a preservative that prevents bacterial growth. It works by releasing small amounts of formaldehyde, a toxic and carcinogenic substance used to embalm dead bodies. So there you are. Better if you look for Aloe from a company named "JASON", from Jason Natural Products.Jason Aloe Vera 98% Moisturizing Gel, 8-Ounce Bottle (Pack of 3)