After the reviews, I thought I'd give this brand a try, and I love it. I usually buy the cheap dryers, to find they don't last very long and don't dry very fast. This dryer not only drys my thick hair very fast, but it is so soft and smooth. I never thought hairdryers could do all that! I would definitely recommend this to someone looking for something a little more professional, but still wanted something relatively inexpensive. Great product!