Growing up as a person of Korean ethnic background, I have used this exact wash cloth pretty much my entire life. I have tried the conventional loofahs and they soon fall apart and become a mess. This wash cloth is rough at first for those not used to it but it makes your skin feel much smoother and cleaner. It's easy to ball up and grip with your hand and then open it up to clean your entire back area, which can be hard to do with a loofah. I'm lucky since I can purchase these at nearby, Korean-owned stores for about $2.00-$2.50. Great product! I would recommend that everyone try it out.