It really frustrates me how I can't find something like this at a Best Buy or Circuit City without paying at least 40 bucks. I'm not much of a video-phile, but this cable will get the job done and things still look incredible on my 50" Samsung DLP. I was using this to connect my non-HDMI cable box to my TV. Of course you'll still need the red and white audio cables to go along since DVI doesn't carry an audio signal.