For the money, $[...], this coffee maker would be hard to beat. The cone shaped filter allows the water to steep a bit longer in the basket than conventional coffee makers. This allows me to enlarge the size of the coffee bean grind to reduce bitterness, yet brew full flavored coffee. The only problem I've had with this unit is the brew pause feature doesn't work, but then again I want the entire pot to brew before I pour any coffee so that the flavor is consistant between pots of coffee.