It was difficult to figure why this book received so many one-star ratings until it became apparent that the zero-star rating this thing deserves isn't available. Farrell is an extremely mediocre writer: he tells (and tells and tells) the same thing ad nauseum, instead of showing. He is neither funny nor entertaining. Typos and grammatical errors abound. None of this should matter in what purports to be a technical volume; unfortunately, the "techniques" the "author" purports to "reveal" are completely inane and akin to making a living picking pennies from under a freight train in motion. In addition, many topics advertised on the jacket hardly figure inside the book, or are dealt with in one page. This volume should be a huge hit on the 25-cent garage-sale circuit. I'm returning my copy for a refund right now.