This guy is really lost. Perhaps he is funny in person, but his book leaves quite a bit to be desired. He has delusions of mediocrity. Nothing in the book is ground breaking or even original. Some of his great ideas come from things like "keep them interested with a hook." This idea he keeps repeating over and over...ad naseum. Don't waste you time or energy on this. Honestly, I can't think of anyone who would be able to use anything in here.