Vitapointe is a hairdress that my mother used. I have tried countless other products that promise to keep my hair looking shiny and healthy, but they always disappoint. I blow dry my hair every day. Without this product my hair becomes dry looking and brittle. This product moisturizes my hair, keeps it from flying away, and provides a shine that no other product has come close. So when I want to use a more modern product, I always come back to Vitapointe.