It is so hard to find a comfortable good supporting bra, let alone at a reasonable price. I think it is outrageous that most bras in the larger sizes cost over $35 each. They just do not last long enough to make that a fair price. Also, even Playtex bras, are not as well made as they used to be. That being said, this is a very good support bra for the well endowed figure and it is comfortable all day. I even sleep in my old ones. I highly recommend this bra.