I had a See N Say when I was little and I think it is a classic toy for any kid. So of course when I had my baby boy I bought him one. I really like the new design. It is smaller and fits in little hands easier. My song loves 'flipping' the pages to hear the different animal sounds. The box says 18 months and up, but I bought it for my son at 6 months. I help him pull the lever and he loves to hear the sounds the animals make. I didn't buy this toy from Amazon though, I got it at my local store and it was a few dollars cheaper. Great toy!