I loved the idea of a toasty warm towel when I got out of the shower. But while the rails themselves get warm enough on this thing, they don't seem to impart much to the towels. You can barely tell that the towel has been on the warmer.I should add as a caveat that I live in Los Angeles and the towels might seem warmer to me if the ambient air temperature were lower. But frankly, I'm just not impressed.