I have been using Colgate Total as well as many Organic/Natural Toothpaste's for years - I alway's come back to Colgate Total - a lot of the Organic Toothpaste's dried my mouth out & made my teeth sensitive - For me Colgate Total Paste is perfect - it tastes good - doesn't dry my mouth out & doesn't make my teeth sensitive. I prefer the paste over the gel because the paste doesn't have any color/dye. Great Toothpaste - Money well spent