Nothing really new or enlightening in this book. Many contradictions. For example, in one section the author suggests you produce what the market wants. In another, they insist that an artist stay true to their own passions. They suggest using unusual clothing as a hook, then berate someone they know for wearing an outdated hat. Particularly unhelpful for fine, visual artists (painters, photographers, etc.) Most examples given cite those who have already "made it" breaking into new fields, but once someone's "made it," they're virtually shoved into dozens of new fields (actors writing books, singing, etc.) Author also suggests using famous people you know to get ahead, as though everyone has a bevvy of famous friends. Author suggests contacting such people, but doesn't tell how this is achieved with any success whatsoever.All of this has been said before...a million times...and better, too. Save your money for your own self-promotion efforts.