I had to read this book for a retail business class that I took. When I started to read the book, I was impressed and found the process and insights very interesting. The longer I read the book, the worse it became. If you are an experienced retail manager, this is probably not a book for you. If you are a student or new to retail, you might find this book helpful, at least the opening chapters. The chapter on international expansion is totally worthless and shares no insights to shopping.