I bought this book looking for something a little outside of the normal business and sales oriented books I usually read (SPIN, Solution Selling, $100K to $1Mill Jobs, et'c.). The best thing about this book is that the ideas are easy to implement, and are applicable to both your personal and professional life. The examples are very interesting, like the theory of broken windows, and again, can be used in many contexts.I have sent copies of this book to business associates and clients as a thank you. I recommend this book, it would work well as a beach read this summer.