I purchased this book based on recommendations here and off-site. Note the dates on those reviews! This is a really old book -- and its age shows. The world of publishing hasn't been static in the last decade. Plus, its content was not well suited for the business book I'm exploring. Alas, this is the downside of browsing online.I really liked, and recommend, Thinking Like Your Editor, by Susan Rabiner and Alfred Fortunato.