I've subscribed to the NYT for 25 years in the paper version. Having purchased a Kindle primarily for reading the Times, I love the accessibility--plus, even though I recycle, there is less paper in the landfill. And, though others have been concerned regarding the content, I have found that for the most part, the Kindle edition is very similar to the paper one.However, as others have already stated, a 40% increase is ridiculous. Certainly it is cheaper than home delivery, but I just spent $250.00 six months ago for the Kindle and don't want to return to a paper newspaper. So, like many others, I will be canceling my subscription when the price increases. Hopefully there is another quality newspaper that I can find.To the Times: consider a Monday-Friday edition, along with a stand along Sunday paper.