The product is excellent in terms of consistency (very fine meal) which is decisive in baking recipes where this is a wheat flour replacement. As others have mentioned, it lasts at least six months (probably longer) when stored sealed in a refrigerator or freezer. I bought the 5 lb bag on Amazon in July 2012 at the price $29.99. I was preparing to re-order in January 2013 and, to my annoyance and disbelief, the price for the SAME ITEM is $43.00 (plus S & H). That's a 26% increase. Went to Honeyville's site and it cost $36.48--(31.99 for flour, plus $4.49 flat rate s & h). So, what would have been a 5 star review for the product on Amazon, is now a 2 star review due to the exorbitant cost. I don't know about you, but I'd like Amazon to provide a justification for charging $11 more than the manufacturer for an identical product. Happy baking!