I can't say with certainty just yet how effective this oil is. I understand that stretch marks are in my genes, but it's my first pregnancy so I'm still going to have a litle hope. Prior to this product, I used Palmers Cocoa (scent was too bothersome for me), then Bella Bee honey (thick and slow to absorb). Then... I tried this. At first the item showed as delivered but I didnt receive it, so I wrote to Amazon and they emailed me back in less than 3 hours to tell me they are going to replace my order and OVERNIGHT the package to me. Kudos Amazon <3 for excellent service!Back to the actual product review.. hehe. Its not to fragrant and goes on pretty light, absorbs pretty quickly! It might be me psyching myself out but I think the dark purple stretch marks on my breasts are lighter than they were weeks ago! Hopefully it isn't wishful thinking.. but I will keep applying 2-3 times daily since the earthy scent and smooth feel seems more productive than repulsive right now :)