This is a FANTASTIC flat iron. I have never had a heating product that worked as well as this one. It deserves all of the rave reviews. This is exactly what I had been searching for. It heats up very quickly, in less than a minute! It takes your hair from frizzy to SILKY STRAIGHT! The price is awesome for such a great quality. If you have been searching for the perfect flat iron, then buy this one. You will not regret it!