This book seems at first to appeal to a more general audience, but then drowns the first chapter in technical and dry prose. Although the author clearly knows his material, the delivery was so dry that it was difficult to get through. The title proves different than the content, because it really deals less with helping readers to take risks, but seems more about the field of risk management. I think the author intended this book for professionals in the field, but for generalists who want to understand risk, I would recommend other books. For instance, "Predictably Irrational" by Dan Ariely and "Feel the Fear...And Do It Anyway" are much better books for personal and professional development when it comes to risk and fear.