So, this is the thing: these bars are wheat-free and they taste ***good.*** But who cares about the whole wheat-free thing? I'll tell you who, folks who are wheat intolerant or allergic! So, it's all well and fine that this company is touting them as wheat free but they're made with oats as well as barley (gluten ingredients) so that's a big turn off. I don't get it. This product suggests that it is intended for a specialized market but it's made of ingredients that would prohibit purchasing it. Illogical. I wish Barbara's would make this product w/o the gluten so that I could buy it for my family! Meh!