If you read the label for this product you will see that it is in fact "cassia" which is not true cinnamon.Due to a toxic component in cassia called "coumarin", European health agencies have warned against consuming high amounts of cassia. Cassia is the most common type of "cinnamon" sold in U.S. grocery stores. It is actually a different plant than cinnamon. True cinnamon is called Ceylon cinnamon and may be found online or in health stores. Be sure to read your labels as a component in cassia called "coumarin" may cause liver damage or be toxic in high quantities.