The first 10 weeks of nursing were so miserable!! I almost quit several times. I cried almost every time I nursed my son. I was using the lanolin but it wasn't helping and was so thick it actually hurt to put it on. A lactation specialist who was helping me recommended Mother Love to me and it was almost an immediate improvement. Since I started using this cream nursing has stopped hurting and my son is now 9 months old and is still nursing. I wish I had had this from day 1! So glad i found it as nursing and providing my son with breast milk was really important to me. I would have regretted it if I had given up. This is a must have for any new mother.