Before I read this book, I was becomming sadly disheartened with my profession (training) - knowing that training had the power and potential to be a real driving and competitive force but still watching as the majority of businesses diseminate the same old traditionally facilitated delivery courses that are consistently weak in meeting expectations of both employees and business. Then I picked up Schank's book and my vision was articulated, my hope reborn! Schank specifically discusses the power of the new simulation technology, throwing away stone age mantras of the profession (i.e. different people learn differently) and lays new and relevant foundations. Highly recommend this for any trainer who longs to make a difference in his/her work environment.