I got one of these for Xmas from my wife. I was a little disappointed that it was a generic until I did a little digging.Retail Plus is actually a generic brand name from a company called Pine Technology.The CD-RW actually turned out to be a Aopen CRW2440 with Justlink and JustSpeed buffer overrun Technology. I upgraded the firmware to v2.02 (from 1.0) using the firmware from AOpen and the driver now reports that it is an Aopen CD-RW during PCI bus probing done during boot (used to not list any brandname). So it turns out I got a really good CD-RW for a great price.I have never had a problem with it. My only grip is that the InCD software from Nero is not as good as DirectCD. I liked using a CD-R disk like a floppy until you ran out of space. InCD only supports rewriteable disks.DISCLAIMER: I'm not sure if all the Retail Plus CD-RW drives are from Aopen. I just know mine was. You burn the firmware at your own risk...