20 years ago, I was toying with the idea of taking the linguistics option as part of my English degree at Oxford University. My course tutor recommended I read Fromkin & Rodman to "see if the subject suited me". F & R hooked me completely: All the major areas are covered, simply presented and introduced by a cleverly chosen cartoon which helps to breaks the ice.I must have recommended the book to more than 100 people since then and am ordering another copy now because a [former!] friend lost my (heavily thumbed and annotated) original. I now lecture on communications-related subjects and still find myself referring regularly to this seminal work. A must for any serious student of communications science; it draws you gently into a complicated subject and makes the process highly enjoyable.