YUM. i eat like candy bar. so good. other bars taste chalky, dense. this is crunch like oreo cookie. many calories so i make meal and not snack. I carry in work bag. wrapper is noisy when open. people know when I want to have yum yum. I like protein amount. help build muscles i want to grow. see other review on NOS pump about me vanity. I also buy apple crisp flavor. that good too. me think has dried apple bits.