This book's title suggests that its about winning "NEW" customers. However, more than half the book is about maintaining relationships with existing customers and how to "win" back lost customers. Review the table of contents by clicking on "Look Inside This Book." Only 1/3 of the book (30-45 pages, tops) is about winning "New" customers. Even the material actually devoted to new customer acquisition is remedial. I suspect that the other reviewers are friends of the author. Overall grade: F-.