If you know nothing about guitars and want some nice pictures (courtesy of George Gruhn), then this might be the one for you...if you can find a copy (not cuz they are sold out, but because Gibson won't release any more of them)...This book was obviously written while the author was employed at Gibson, and heavily edited by them too...there are rare pictures of rockers (who usually played other guitars) with Gibsons strapped on...the text is slanted towards Gibson throughout, I mean, it is about Gibson and published by them too..constantly making it seem like musical instrument makers are indentured servants and the companies are having this fierce war with each other, and to survive and try just to break even...and the author is constantly bashing management techniques, even Gibsons', which is irrelevant and unimportant...its way too dramatic...music and its instruments can speak for themselves...