It's quite simple. If you are, or know someone, who is a Batman fan, this is a great gift.If you are a Batman comic "snob", then this may not be for you.I purchased this for my husband, a huge Batman fan, two Christmas' ago & he said to keep the subscription until he dies.They arrive in order, which he loves.The artists are all very very talented.My husband, 35, loves the story lines.See, simple.