I've used Viva for years and after buying this new type, find it's not an improvement at all. The towels leave behind lint when cleaning glass and mirrors. I called the company to complain that they stick to microwave food. For example, the pre-made breakfast sandwiches in the grocery refrigerated section direct to wrap the sandwich in a paper towel and microwave for 45 seconds. The towel will adhere to the sandwich leaving you to pick stuck paper off your food. At times, removing it immediately works, but not always. In addition, the rolls have gone from 39.7 to 36.9 sq ft and as I read in another review are now even less.