I just spent 30 minutes trying to install this band, and finally resorted to trimming the tab off the back side as suggested by others. I finally got the first side attached, but when I was in the process of trimming the other side...Oops, I cut too much and now the band is ruined. There is no way a simple task like this should be so difficult.I have used Timex watches for decades, but no more .....So long Timex!