After 10 listenings...answer is simple: For Money.I can't believe this. U2, a well known and very respected band, making such a disaster of album for money, only money. And the fans swallow the merchandise, like always. WAKE UP, WAKE UP DEAD FANS. U2 can left all their past behind, can leave all attempt to make music behind, all honesty, all messages, all activism, all passion, but the only thing they can't leave behind is MONEY.Many of these songs are clear signs that U2 are now long in tooth.I feel embarresed while listening to this new U2 album. This album is nauseatingly bad to anyone who knows just a bit about how to write songs and create music.If being a "U2 fan" means being a blindly adoring fanboy , I'm not a U2 fan. But actually I'm a die hard U2 fan !!! but I can't stand listening this "nice" U2, sorry.