FAST! EASY TO READ. Just got it yesterday for my birthday and already 75% through my first book. And the DROID app lets you pick up where you left off reading on the Kindle and then the Kindle will sync back to where you left off on the phone! (I understand there is a similar iPhone app). Took about 60 seconds to set up and connect it with my Amazon account was able to start reading the book I downloaded instantly. The electronic ink technology is AMAZING! And have the NEXT PAGE button on both sides so you can alternate hands is key. Highly recommend.