I agree whole-heartedly with the review written by John Frost. There is WAY to much fluff in this book. I read the first chapter and was already agitated. They spend far too much time with little "side stories" and useless bits of trivia. It's like they're just writing to fill space. It is not until Chapter 13 that the authors even begin to talk about the techniques used to improve one's memory.I would recommend "The Memory Prescription" by Dr. Gary Small, or the short (but very useful and to-the-point book) "Keep your brain alive" by Lawrence C. Katz & Manning Rubin.Andy