My daughter has had problems with chronic diaper rash. We've tried several different diaper brands and pretty much every rash ointment under the sun. This product seems to be the only one that heals quickly and consistently. The smell is a little unpleasant, but if it does the job, that is the most important thing. The consistency is great. A little bit goes a really long way! It's the only product we will continue to buy and use.