Once your cat(s) plays with this toy they won't want to play with anything else. They love to watch it as I flick it back and forth. You'll be amazed at how high your cat will jump up to catch it. However, the toy could be improved by sturdier string. (This is the only reason I didn't give it 5 stars.)The feathers are attached well enough, but if your cat likes to chew on cords or string then watch the cat carefully when it is playing with Da Bird. My cat has chewed through the strings of 3 different Da Birds and tying the ends back together really doesn't work since the next time the cat grabs the feathers, the feathers come disconnected from the pole. Maybe a string replacement pack would help that out. Other then that a great cat toy especially for young cats.