This book gives you a lot of great information that a lawn care operator would not think about when starting up a business. It takes a lot more than a push mower and a trimmer to make money in this business and this book lets you know what a professional in this occupation does. This is not a book that tells you how to cut grass, fertilize, ect. It deals with what it takes to run a lawn care business and it has a pricing list, checklists, etc. that helps you calculate your start up costs. Good book.