I wouldn't rate it five stars because only great works deserve five stars. But as a "how to" book, this one is splendid. It has everything. The advice is good stuff: beyond the conventional wisdom, it is insightful and plainly derived from the author's own experiences. A lot of "don't listen to . . ." which I appreciate. The style of the book is unique. No chapters, just tidbits in no particular order. Just wisdom. Thirdly, the thing is well written and entertaining, especially the examples which are often hilarious. Good job, Leonard Bishop!