[...] I stuck with the book to the bitter end at which time I threw it away. If you are college age or younger you may find some new ideas here. If you are looking for some sort of cohesive set of ideas or a way of getting "from here to there" with any magical act you will be disappointed. In fact, if you are looking for a decent definition of "memetics" you will be disappointed. This book rambles and in the end, sadly says nothing. I will say though that I am 45 years old and have read a lot all of my life, if you are young your experience with this book may differ. What will not differ is the incoherent presentation of an unrelated set of tired ideas.