This documentary does what the best ones do: discover a corner of the world that has touched many of us, but hasn't received much attention. Sara Lamm demonstrates a confident eye and a sensitive ear to unfurl this overlooked only-in-America story. I've been a Dr. Bronner's customer for years, so this movie changed and deepened my relationship to the products profoundly. But it would be worth a viewing without being a customer just for the powerful storytelling.