I'm a graphic designer who loves your book!...& will hit my digital design students at North Shore Community College over the head with Edward Tufte's book too. Noticed unique cover design & On Sale $29! at new bookstore (turned out to be "Bait & Switch" marketing tactic). Did my in-line reading time with other sneakernet consumerettes having time to hold in my hands a unique coffee table imaged technical book written with sense of humor. I was hooked! Bought it despite paying $44.95. This book is a great aid to understanding what's really up & not with Net technology. Hoping this book will enable my graphic design students to Think First & "Tart Up" later.