I found the book beautiful and fun to go through. However in the end it seemed shallow and empty. Perspectives on design of Roger Black are almost non-existent at times. I wanted to know more about his thoughts on design as I strolled through his works than what was in print. Especialy when I find a beautiful design or spread he designed. The majority of the book analyzes design and appears to be a retrospective of his work in print for the most part. Web site design is there too, but that seems to be trivial, given the name of the book. All in all, it's a beautiful book, and don't get me wrong, I liked it. I just wish I could get inside his head a bit more