I've tried others that snagged and burned my hair. I have blonde hair that styles pretty easily - but it does get frizzy sometimes. The FHI is a great flat iron that was highly recommended by my hair stylist. It also has a long cord - because it's made for professionals. It gets very hot so you only have to go over your hair once or twice.The first one got damaged in shipping and they replaced it right away - even before I returned the first one. The return policy is great and I'm very happy.