I've used this product for a while now. It works okay for cleaning, and none of us break out from it or choke on a fragrance.If you sign up for the automatic shipping (Super Savers, I think it's called) program, you get free shipping and a discount, so the price works out to around $4.75 per bottle. In the area where I live, that's only a few cents higher than I would pay at the store, and I get the added bonus of never running out. We live out in the country, and the local stores don't carry this often, so it's worth the extra few cents to me to keep my unscented detergent on hand. Now if Amazon would only carry the unscented Downy, which they currently don't...