Sorry to see a good idea executed so poorly. The author relied on limited and questionable sources, leading to many mistakes in the history of the company. There are also several misspelled names, typos and incorrectly identified photos, although the photos are quite good as are some of the old ads. That's really the only reason to consider the book, for the photos and old advertising. Just don't waste time reading it as there are other, far better accounts of the company's history.