The Natural Whey Protein is actually pretty good. I've had many forms of whey protein and this one compares to the rest in terms of taste. The only issue I have with it is that it does not mix well in liquids. You really need a blender to make sure it mixes well (i.e. this ain't chocolate milk powder). But I've had it like a smoothie and a workout drink and both are really good and tasty. It's a bit thick so you should probably have a higher ratio of liquid to powder than is suggested in the instructions but that's up to your own personal taste.And the mixing issue isn't that big of deal to deter me from drinking it regularly but I can see how some people could be turned off by that. Overall, I highly recommend it.