Myles: The aspect Colangelo stresses most is that with hard work he achieved all his goals. Starting the Bulls, he worked tirelessly to secure money, made sure the players were happy, advertised, and devised creative marketing techniques. But he did not stop with the Bulls. He moved on to start the Phoenix Suns, and eventually the Arizona Diamondbacks, not to mention a professional soccer and arena football league team. With all these franchises, his one piece of advice to himself was, "the city doesn't owe us anything. We have to earn its support". To do this, he made valuable connections with the people of the city and was committed to community service. Overall, "How You Play the Game" is a great book that shows what it takes to start a sports franchise.