I did extensive research before purchasing this camera and ultimately chose it because of the zoom. It took awhile to adjust to using a digital camera, but once I did, I was enjoying it. Suddenly, about a month after purchasing the camera, all of the images (through the viewfinder, on the display screen and the words of the menu options) became reversed as if through a mirror. I spent hours on the phone with Olympus customer service and no tech could figure out how to remedy the problem. I ultimately had to send the camera to Olympus for repair, where it has been for 4 weeks. They say a part has to be ordered. I think this is outrageous for new camera and if I had it to do again, would not have purchased the C-720.