You can pay more, but I doubt the quality of sound and video will be better! I took a chance with these HDMI cables and purchased them to use with a new Hitachi 42" plasma TV that is hooked up to a Panasonic DVD/VCR recorder. They work perfectly. Will get another set to hook up a surround sound system. Even the cable tech was impressed by how well these HDMI cables worked. Like I said, you can pay more, but any performance gain will be minimal.