This is a great book if you grew up in the 50's or early 60's. It is nicely divided into sections which flow evenly and make sense. Spends great amount of time not only on 50's icons, architecture, products BUT also why the 50's were the 50's. Great in depth analysis.However, it is a paperback with about 150 pages. The sellers who are aking $900 for a book I bought in my local bookstore, new, for $19.99 is absurd. Contact the publisher, you can order from them. It is through Chronicle Books in San Francisco.