As a fan of Lileks' "Regrettable Food" volume, I bought this only to be greatly disappointed -- it's just not funny enough. Rather than let the vintage material speak for itself, the author feels compelled to make sarcastic comments which are not very clever or entertaining. Many of the reproductions of the vintage material are small and hard to read, and there simply aren't enough good ones to justify this as a full book. It would have been better for the author to have culled only the best and most outrageous of these items and used it as a chapter in some other book. Therefore, I simply cannot recommend this one.