I have used this shampoo for 10 years on my pink-skinned terrier with sensitive skin. Tried an oatmeal shampoo once and he itched and itched - had to rewash with the Pure Pearl. Although it's marketed for sensitive skin, this is great for all dogs. It thoroughly cleans my dog's white coat (which can get pretty dirty), leaving it soft, conditioned and sparkling white. Got some in my eyes once and yes, it is tearless. It smells great, too with just a faint, fresh coconut scent. I will use it as long as Purepet makes it.