I had only used the bottled, paste type Jerk seasonings before and always like their deep aroma and the bite of the Scotch Bonnet peppers that give the spice its heat. I ordered this anticipating at least a similar flavor and was quite disappointed.As soon as it arrived I poured a bit out into my palm and gave it a taste...nothing! No kick and not much of anything but a slightly salty/allspice flavor. There is the slightest hint of the familiar Jerk aroma and that is all.If you DON'T like bold flavors and hot peppers then this might be a way to introduce yourself to Jerk seasoning. If you are expecting something bold you will be unhappy.