This coconut water is completely disgusting. I normally buy brands like O.N.E. and Vita Coco, but it has been hard to find them in stock recently. I've seen Zico, so when it went on sale at a local store I decided to try it. I didn't take the time to check the ingredients because I assumed it was like the other brands, pure coconut water.First off, this is "from concentrate". They defend this on their website, but don't be fooled. It affects taste, quality, and nutrition.Second, they add "natural flavors". There is nothing "natural" about a "natural flavor". It tastes fake and has a nasty aftertaste.This is by far the WORST coconut water on the market and I hope they will listen to consumers and actually make it "natural".