This barely has any chocolate flavor at all. What it does have, however, is an excessive amount of sweetener. I prefer things not to be very sweet, so your taste may differ, but I find it almost intolerably sweet. I also find that when I make it in a blender with ice as recommended it can be rather unpleasantly thick. Here's what I do to make it more to my taste: use only one to one and a half scoops (the instructions say to use two); use skim milk rather than water; and add a tablespoon or so of plain cocoa powder. I've doctored this in many other ways for variety: add mint extract, or cinnamon, or half a banana, etc. Of course, some of these modify the calorie count and nutritional content of the finished shake, so adjust accordingly.