I bought this for my pointer that has a flea allergy and had been having a horrible time sleeping with all the itching. The product is more liquidy than other shampoo's we've used in the past but it worked wonderfully and didn't smell bad at all. In combo with the Adams Plus Flea and Tick Dog/Cat Mist Spray with Precor this helped our dog with her itching and she no longer has all the red flea bites go away.