I want the reader to try an imagine something... this is something you live with your entire life, you know about it - but you supress it. This something is cognition...and sometimes your hunches are right and someitmes they are wrong, but here are some cool stories about lucky guesses! That is basically all Gladwell writes about. He tries to impress you with stories of the rogue general who beat the big bad US, and about the classical archeologist who just felt something was wrong. He tries to tell you about the 1920 election and the most perfect yet ugly chair. He tries to explain that all of these ideas are related to a power none of us can control or really understand. Well it is pretty obviousle that Gladwell himself doesn't understand these ideas, so only read this is you want to go no where and learn nothing.