There's a few good ideas in this book. The best that a business should be thought of as a product you develop so that it can run without you. These good ideas could have been summed up in about 10 pages. Instead the author goes off on tangents that are 100% unrelated and he tries to show off how good he is at crafting literary prose in little fictional stories. VERY DISTRACTING. All the raving reviews could only be a hoax.