This stuff is terrible! It's not hot & spicy in any way, unless you can count the coating of chili powder all over it & the bag. The jerky itself has NO flavor at all. I repeatedly tried it over and over, hoping it was just a bad piece/batch/bag, but it was all the same - terrible, terrible flavor. If you think this will be ANYTHING like Jack Link's peppered jerky, or ANY peppered/hot jerky for that matter, you're going to be very disappointed.