This book contains valuable information and advice for the artist starting a professional career. For those that have been actively engaged in pursuing opportunities, there are a number of procedures that the book suggests and clarifies. I purchased the 2002, 3rd edition of the book. Since then, due to the internet and digital photography, the criteria regarding submittals, portfolios, and follow up procedures have changed. I'm not aware of a newer edition - some of the material in the 3rd edition is outdated. For current guidelines always contact the source you are applying or marketing to.The book provides examples, statements, bios, press releases, etc., and gives protocol suggestions.I would recommend this book.