I live in the deep South where nights can be very warm. Regular pillows were too hot and often don't provide enough support. The buckwheat pillow is much cooler and gives very good support without feeling "hard". My child and mother have both tried it and liked it, so much so that they'll find one under the tree this Christmas. There are two considerations a potential purchaser should understand. 1) Buckwheat pillows are heavier compared to any other pillow I've had, so it is not suitable for camping or hauling around. 2) I found that the "twin/standard" I got was really larger than necessary. I intend to get the smaller size as gifts, and recommend that others get the traditional smaller Japanese sized pillow as well.