I was surprised to see "rice protein" I don't know if it's as bad as I think it is, but none the less, I didn't like the bar at all. Three adults and one 3 year old split a bar. My adult daughter and I didn't even finish our 1/4 of the bar. Only the 3 year old ate his. I've had other fruit and nut bars from Amazon and they were OK. I haven't been crazy about any of them, but his one I actually didn't like at all.