What a great idea. Rather than write a comprehensive text, Dr. VanBelle writes about a large number of statistical topics, focussing on areas that are confusing, or frequently misunderstood. Some of his "rules of thumbs" are approximate formulae for doing quick (but approximate) analyses. Most are more general advice, based on decades of consulting. Topics range from designing studies to making graphs, but most are about data analysis. Something for everyone in a well-written book.