Okay, so I LOVE the simpsons so it's obvious why I bought this book, but alas, I should have consulted the reviews on Amazon first!Whilst Turner makes a lot of interesting points in linking the rise and rise of The Simpsons to whatever is happening in the outside world at the time (Globilsation, Americans travelling abroad, immigration, Kurt Cobain etc etc) alot of time I found myself thinking 'Where is he going with this?'The first part of the book is interesting where he gives us a bit of history to The Simpsons, however the rest of the book is over analytical and self indulgent not to mention WAY TOO LONG.A determined Simpsons' fan will read it anyway, but I found myself skipping over pages, especially in the last three or four chapters when I started to tire of his claims.