A very incisive title that bites right into the flesh of the problem. All the problems that matter are discussed here in this book and no stone is left unturned. Vivid examples and real life situations are used as cased studies and as examples on which fictional problems are projected and solved. This innovative way of detailing a complicated and cruel world has to be widely appreciated, along with the easy structure and understandable language. An overall excellent book with little or now flaws, a book that should be read by all that want to have anything to do with music promoting and marketing.