I don't know what all the hype is about with Unforgivable. It smells more like a woman's fragrance than that of a man's. In 2 hours the scent is about gone...leaving a smell of flowery baby powder scent. WIth the price you pay for Unforgivable you would hope it would be worth it! Not this one! Ir is NOT WORTH IT. Sean John picked the right name for it alright...It is an UNFORGIVEABLE fragrance that I would put at the bottom of my list. Sorry guys!