I bought this product because of the price. It's a great value! I really appreciate the fact that the warmer stays on for about 2 hours and that you can pre-program it to start brewing in the morning. The water filter is a great function, though the water I use is already filtered. So far, all the coffees I've tried using this coffeemaker have been good. I haven't used this very long, so I'd be curious to see how it holds up down the line.