I really like this stuff. I've used this for dipping and for sandwiches and Both are great. The taste is a little hard to describe. The raspberries are present just enough to be a little sweet. There is actually a very noticable taste of jalapeno peppers. It is not hot, I don't think anyone would describe this a hot; however, you definately can pick up the japapeno pepper, which I really like. If you've ever used jalanpenos in something that you baked first, then you will know what I mean. the pepper retains falvor, but not its hottness. Sweetness from raspberries and the flavor from the jalapenos blend really well (really they do) and offer a nice balance.I wouldn't dip chip in this, but pepperidge farms stlyed sliced sausage is great with it. Maybe cheese too.Reviewing food is not my thing, but I've done what I can. Hope this helps.