The water flow on our GE refrigerator is highly sensitive to the make/model of filter used. With the Brita GERF-100, the water came out very slowwwwwly - consistent problem over 2-3 years, and I did replace filters regularly. I also tried one other non-GE filter (don't remember brand) and that didn't work well either. Flow with this GE-branded filter is about 60% faster. Water taste and odor is equivalent to Brita, but for the faster flow of water I accept the cost premium for the GE brand.