My daughter, a product of an all-digital world where cutting and pasting (and then re-positioning the item) is simple, couldn't believe that rubber cement was all that I promised it to be. But then she tried it for a family heritage scrapbook assignment and is completely sold on how cool it is to be able to use this glue (and, of course, roll up the excess into little rubbery balls...)This Elmer's version worked as well as any other brand I used to use "back in the day", so I am glad that it is still available for the new generation.