I was very excited when I got this.Being a complete novice I thought it sounded perfect.It is quite funny and written in a casual but informed manner.Before you can really use it however,you really need to have some idea what business your contemplating...I didn't.Essentially it is a big book of TIPS.Overall it's a really nice book to own,but it hasn't got all the answers,it does give broad suggestions,but we have to come up with all the initial ideas,dammit!You can use these tips on your idea,if you have one,I didnt,so I had to wait before I could put the information to use.A good one to have on the bookshelf as a reference.I like it.