I really liked this! I have extremely dry skin on my hips and legs and Cetaphil stopped the itch! I put it on in the morning and it lasted until it was time to go to bed. Any other lotion I've used usually wore off by the time I got home from work. The consistency is thinner than other lotions so it's easier to put on and absorbs quickly without feeling sticky. I'd definitely recommend it to family and friends, especially those with severely dry skin.