One listen and you'll realize that Ben Ashley's voice is pretty much a dead ringer for Richard Ashcroft. Their sound is actually pretty close to the Verve. Each track overflows with sincerity and passion typical of Britpop acts. I really do give them proper dues for the composition of this album. The orchestration and arrangment is excellent for a brand new band. Ben's voice carries most of these tracks with a somewhat painful and drawl style of singing. His range is also shown to be impressive on tracks like "Hold On" and "Firefly". This album is definitely for Britpop fans and for anyone who appreciates the earnest and wistful nature of each song. I only give it 4 out of 5 because while everything is very impressive the lyrics themselves come off as typical and cliche at times. That shouldn't hinder the desire to sing along though, and trust me you will.