Scott uses the metaphor of being a rhino to make his point that success people attack problems and opportunities. It seemed logical enough to me, most of the successful people I know are take charge type of people, and who do not procrastinate.The book is easy to read, and some parts are fairly humorous. This is not deep stuff, however. If you've read anything by Zig Ziglar, Anthony Robbins, etc., you've heard these lessons before, only in a diffrenet format. Hats off to Scott, however. Not a bad job for a kid (23 year old).You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.