I bought this book thinking I was going to a list of tactics that were going to be innovated and creative to help me promote one of my websites. This book was really vague and didn't offer any tactics. Most of the things listed were things that you already know like "get involved in the community", "attend trade shows" or others so out of reach like "Make appearances on Talk Shows". The book also needs some revising, they a section on taking advantages of free directories like Yahoo and Yahoo's directory hasn't been free for a long time (is only free if you are a non profit).This book is not for a website owner who is trying to promote a product. Save your money and read message boards. I have gotten more ideas that way than from this book.