I bought it because it was unflavored and people were praising that, so I gave it a shot. Its definitely not the worst tasting thing I've ever had, but I could only bring myself to drink 2 servings. I mixed with juice, water, milk, banana smoothie, all to no avail. I had to give it away. The taste is NOT unnoticeable, you absolutely can taste it - and IMHO it is awful. The taste was the only bad part, I couldn't bring myself to drink anymore of it.