Overall, it tastes pretty good. The pieces of popcorn are more oily than normal and a little saltier, but I have a low daily salt intake, so that could be the reason as well. I also boughtOrville Redenbacher's Smart Pop! 94% fat free butter microwave popcorn, 40 2.9-oz. bags 114 oz Boxat Costco and prefer it over the natural oil & salt, just because it is less oily and with the butter flavoring it is surprisingly less salty. Still a good product, it just comes down to your personal preference.