This is a weak sales letter for the author to sell his printing press with the hopes that you'll self-publish through him.The book lacks substance in a major way. Each "topic" is nothing more than a few sentences. At best this would have been a solid outline for the Brent Sampson's real book. He never embellishes on any specific topic and makes a bunch of "micro" recommendations without much of a structured order and then the book is over. You can literally (without exaggeration) read this book inside of 15 minutes. If you are a fast reader, you can read the whole thing in 7 1/2 minutes!I wouldn't recommend this book to anyone considering self-publishing. In fact, use a search engine for "self-publishing houses" and you'll come up with several self-publishing companies that will send you free information that has much more substance than this weak, poorly constructed "book."