It's by far the best blow dryer that i've ever purchased. It has alot of power and that is what I like out of of a blow dryer. It does not take long at all to blow dry my hair. I don't have long hair, but it's thick. The only con about the blow dryer is that it is "heavy", however you really do get used to it. The price was very reasonable. I'm thinking about buying one for my daughter. Oh, and my husband uses a blow dryer to dry his body off after his showers, and I heard him say "that's a nice blow dryer" ...so even from a mans perspective it's nice.