In this day and age of Hollywood films, we have to accept the role of product placement that inhabits all major productions. Having said that, this film blows the idea so out of proportion that it is pretty much unbearable. Practically every scene that takes place in the terminal itself forces a brand name in your face and it's just a constant reminder of what remains most important in Hollywood nowadays. An argument could be made that all those stores exist in real terminals, but the way they are placed in the center of every scene just becomes too much. They include burger king, starbucks, borders books, yoshinoya, discovery channel store, and there's a few more. The best scene is one in which tom hanks is asked to do some translating for airport officials, but the story falls kind of flat and catherine zeta jones' character is pretty worthless. See it if you want, just not enough substance for me to support all that product placmement.