It sticks well to the fabric AND really well to its backing paper. The only way I can get the backing paper off the fabric is to alternate peeling small strips off with scrubbing with a soaking wet cloth. Nothing else gets it loose. And the end result is ugly and STILL has a layer of paper scraps over it. "Peel off" - no WAY. I can't even peel two inches off.What a piece of garbage. The Avery dark transfers go on beautifully and stay on beautifully too. I'll take that over something that won't even let go of its paper any day - the rest of these (after three attempts - I should have quit while I was ahead!) go in the trash, where they belong.