We were served this tea a year ago in a cafe in Calgary and it's been our favourite tea since. We drink a pot almost every evening. I am not good at describing taste but to me it has a nice smooth flavour that almost seems sweet.I use loose leaf and let steep for 4-5 minutes (I use a timer to avoid over steeping). The previous reviewer is correct, letting the tea steep too long does cause a bitter taste but I find this to be true of most teas, particularly higher quality teas. If the tea is too weak, better to adjust the amount of tea or water. I use 5 teaspoons of leaves for my 62 oz teapot (Chatsford with removable basket). I am not sure how exactly this measures out but it's what works for us.