I've tried other "biodegradable" laundry detergents with mixed results. This cleans as well as Tide & is environmentally friendly... Our clothes always smell fresh.Also great for people with sensitive skin. We switched to the "cheaper stuff" for a few loads...my 5 y/o daughter broke out in hives and was frantically itching...I hope this stays on the market for a long time... I love the smaller bottle... my laundry room is small & this doesn't take up a lot of space, yet does a lot of loads... Great product!