Erica, did you actually use this product? Next time, please judge a product and not a marketing strategy. And yes, we all admire your 'curvy' physique if that was the purpose of your review!From someone who actually used this product (regardless of the BMI and body fat ratio): lotion is really nice, smells good, not greasy, absorbs and hydrates well. As for firming, it's hard to notice any big difference since I didn't have much flab to begin with, but because of the other characteristics I would definitively recommend it.