I bought this book many years ago, read it, then gave it to a relative, a heck of a pizza 'technician', who was starting his first (and probably his last) business.I don't know if he read it but he sure didn't apply the ideas. Is that Gerber's fault? I don't see how although many reviewers have complained that his books lack details. Of course there are many places to learn organizational skills once the need for them is recognized. People who read the book and understand the (simple) message are still free to fail to implement the systems needed to make their new enterprise a success.Personally, I can't see how you can pin their failure on Gerber. Imo, his ideas are useful and fairly well presented.