I apologize for my english because I'm a french reader(Paris)."The purple cow" is a marketing easy reading book with lots of cases and success stories. I always wonder reading this kind of book if it was so easy to make a successful brand like to make a good cake. I'm sure it's not. The author seems to know all the keys of marketing and resume them in one idea : be remarkable. Isn't it too simplistic ? And what about be unremarkable by being always remarkable,think of United Colors of Benetton. The question is not approached. But the book is a good distraction for thoses who are interesting in funny and rationnal marketing short cuts. Anyway, remain to think in a singular way is always a good work to do in any job. Then, The Purple Cow is a useful training in this way. Enjoy your reading.