I went through a 3 day Solutions Selling course 15 years ago and it was out of date back them. If you care to implement the 9 block model that overlays a 7 step sales process, good luck. Parts of Solution Selling are easy to agree with, but I don't need someone to state the obvious. Selling Solutions is definitely important in today's business environment, but Solution Selling (as a methodology) does little to give the salesperson a tactical or strategic advantage.