Richard Brodie's book caught Oprah Winfrey's attention for very good reasons. "Virus of the Mind" is a thoughtful, insightful book for the layperson. It offers real tools for evaluating the "memes" we are listening to and spreading every day. Brodie writes for readers of all levels and backgrounds about subjects/ideas that might have been left to scientists and academics. Brodie's memetic meme is a worthwhile one written from the right place.