Don't waste your time with this one. The author has a snappy writing style, but his insights are mundane. The whole book says nothing more than interpersonal relations and politics matter. That's not a unique perspective.The book really combines basic marketing and mangement material (the kind you get in an undergrad business school) with trivia about himself (his musical ability, his IQ scores, his high school class standing). There is too much cutesy jargon (play with the big boys, uhhs, knee vs. nuts jokes, I, I, I, me, me, me). The only section that might be worth a read is the chapter on competition, but he does not cite his sources, so it is unclear if his information and analysis carries weight