The first two thirds of the book takes interviews with top American designers and puts them into articles with commentary from the author. It all comes off as pretentious and boring to me.The last third of the book contains the actual Q&A; for the different designers. This is the most interesting part. Successes and failures are questioned and I feel like the designers gave honest answers. If I could just get the interviews instead of the rest of the book I'd be happy.If I had to do it all over again, I would probably have skipped this purchase.