"New York Times Best Sellers and New Releases $9.99, unless marked otherwise"I'd give the Kindle2 5 stars except for this small, but very important and essential, issue.I just finished a book and went to find my favorite authors' new (hardcover) releases... all priced at $12-15 on Kindle. Same authors new paperback releases on Kindle? $7.99, or a few bucks MORE than Costco. Which authors? Best-selling ones: David Baldacci, Jack Higgins, Daniel Silva, Brad Thor, Nelson DeMille, and others.And Amazon.com can't blame the publisher - all retail pricing is up to the retailer, otherwise the FTC would be very much all over this.Amazon really did have only a very few exceptions "marked otherwise" when I bought my Kindle 2 but now the higher prices are so common ... at least for the books I read ... that I can't recommend Kindle based on the cost of content.