Okay so I'm not a sheltering parent by ANY stretch of the imagination, but I don't doubt this toy is the most popular thing to hit the market in years. Why? Becuase highly sexualized toys are always the "coolest" and "hippest" toys out there, just like the highly sexualized and best dressed girls are always the most popular in school. I just couldn'tgive my daughter a doll that looked like the girls who torture other girls in high school...because that's what this toy is! It's a miniature "popular girl" all her own, that will always be the best dressed with the coolest accessories and that will never make fun of her. What a great segue into early sexualization and a life of materialism! And if you think I'm just being alarmist, wait till your baby starts asking for tacky clothes, stretch flare jeans and a cell phone...because face it, they're called "Bratz" for a reason...