If those who review Santana truly know who he is and what he's about, then you'll understand that he isn't stretching to reach a younger demographic through commercial strategy for his own gain. He doesn't need that. That's not his purpose. Any lack of attraction to Santana by the younger generation is as a result of the lack of exposure given to this caliber of true music and offered to the masses. This isn't the typical brainless bubble-gum pop that one finds littering the airwaves. As a piece of music, it is a work of art born of collaboration ( as all of his albums have been through his fusion of world musics). The album's message is spiritual harmony born of diversity. If you don't get the message you probably don't get the music.