I just tried my new doughnut pan. I feel that I did everything as it should have been done. I checked the oven to make sure the tempature was correct.The doughnuts did not bake in 10 minutes. It took a lot longer. After ten minutes I did not set the timer so I don't know how much longer it took to finish baking. They came out a cream color.The only thing that I am questioning is that I sprayed the pan with a spray. Could that be the problem? I can't blame the pan but I do not know what could have been the problem.