Okay, first, I don't like the idea of paying $10.00 (about two-thirds the book price at "Costco") for a virtual book, that once read, is useless to me. Who cares if it can be stored in memory, I don't want to read it again. Not being an actual book, I can't display it on a bookshelf, I can't lend it to a friend to read, I can't sell it back to a Used Book Store, or donate it to a School or Library. It seems to me, that $1.00 a book would be much more reasonable, like downloading a song from iTunes. What would make much more sense, would be to run this service like "Netflix", whereby you subscribe to a monthly service, download one book at a time to read, then when finished, send it back electronically, while uploading another. Much the same way it's done with movies downloaded to your computer. Merely choose from a list of book titles and reviews of books, found on-line. This to me, would be a far better way of doing it.