I love their writing style. By using illustrations that people like me can understand, they explain about stocks and how to read a prospectus and what all those financial terms mean. They even show you step-by-step how to get the information you need from the companies and how to fill out an application.If you're an "I know absolutely nothing and never understood what they're trying to explain" person, this book is just what you need. If you're looking for advanced material you're probably better off getting something more sophisticated.Sure, I doubt any of us could get rich on $10 a week, but at least we don't have to feel left out of the investment game just because we don't have tons of money to invest.