What the hell is this? The iRiver is the ugliest thing I have ever seen. You'd have to be really clueless to but this when the iPod is obviously so much better. Think about it: the iPod has an easy-to-read display screen, the innovative click wheel, the amazing shuffle feature, and high quality sound. PC and Mac. Quick assembly and installation. No wonder why Apple computer has saturated the MP3 market. Competitors like the shoddy iRiver are desperately trying to compete, but we know they can't. Honestly, there is NO reason to buy any other MP3 player besides the iPod. The iPod is changing the way we hear music, and it's much better than the questionable iRiver.