Now THIS is the kind of book I've been looking for. Something written with businesspeople in mind. Well organized, full of case studies, just the right mix of stats. Not only is this the only book of its kind, trust me -- I've been looking for this type of book everywhere! -- it even has a stamp of approval from top execs at General Motors, Best Buy, Sony Music, etc. Fascinating book that is both highly educational as well as a great read.