I give a copy of this book to new hires at my company (a small NYC Web marketing and development firm) who are entry level or do not have past experience working as part of a diversified Web development team.This book is probably not totally "eye-opening" to those who have worked at any of the well established Web agencies/development companies (like me), but it's still useful to compare notes on your own production process and best practices versus that described in Burdman's book (basically Red Sky Interactive's process). And the CD with sample forms is interesting and may inspire some processes you might want to try.The only way this book could be a bit better is if it had more "what to do when X happens". There are standard process errors and client demands/misunderstandings that result in various process issues that could be addressed in this book more thoroughly.