I decided to give Spry Cinnamon a chance, reading mostly positives reviews about it. When I first popped a piece in, it tasted great! However, and I am not exaggerating, the flavor was gone in 10 seconds . . . I have never had a gum that the flavor went out so fast in. And like others have said, the gum does turn a little hard and nasty within a minute. I like the idea of it being all natural and helping your teeth, but it's not worth it to me.