I'm no lotion expert. However, what this stuff does for my dry, rough skin is amazing. I found a 1 oz tube at W$$M$$t and thought "what the heck" I'll give it a try. I'm now ordering it from Amazon. Best price. Great product. You really should give it a try. I can't imagine that the more expensive stuff does a better job. Well maybe they do a better job of taking more of your money. :-)