Want to write a brilliant applicatioin? Then think and process information the way your user will think and process, and design your application for them, not you! Easy concept to say and comprehend, but rather hard to actually do. Tog, through examples and descriptions, tells us how people think and process information. The not-so-surprising thing is that most code slingers think in conceptual ways that are not so common. Go figure. Tog really does help you understand how most others will process, and that understanding makes you a better developer.My company makes these chapters on processing information a required reading for all new developers that join the company. It is that good. The Intuition quiz, the one that tries to help you see how your own brain stores and retrieves information, is an addiction for every new reader. Of course, one of the coded sayings "9 P in the SS" is dated. Today it should be written "8 P in the SS". Tomorrow it may change again.