Mr. Rushkoff dedicates his book, "To my mom and dad, for letting me watch as much TV as I wanted". What a mistake they made! His relationship to TV is like that of the brainwashing victim to the captor.He is thorough. There is no tedium as deep as his plowing through the phenomena of Michael Jackson, Madonna, and all the rest he remembers.Along the way, he has concluded that the word "media" is a singular noun. Tell THAT to the folks at Merriam-Webster!Further, he doesn't know the difference between "illicit" and "elicit", and writes "discreet" when he means "discrete".