Rushkoff perused sfraves *the internet based mailing list* for about a year, hung out on hyperreal.org, read one too many copies of wired mag, and decided to string together a silly theory of "techno shamans". while there may be some legitimacy, at least conceptually, to the merger of technology, electronic music, and counter culture, it this book does not reflect it. this book felt like some rich, fat, publishing company sent the youngest ad exec with 'kewl clothes' to check out 'the rave scene and bbs's' and reported back what he found. what he found were people like him : poseurs trying to cash in on the next big thing. too bad he was 2 years too late. next time try reading 'altered states', or 'generation ectasy'.