I am not impressed with a book that tells me to feel free to call a "start-up specialist" that knows less than I do! If I ask questions about back-up information, and technically supported claims and R&D, I expect facts and figures , not "duh, I dunno." Hmmm. By the way, when someone answers the phone with, "Clerks office, hold on..." and I am left holding for over ten minutes without explanation--well, here's my sign...I would return the book but I am too ashamed that I bought it in the first place. Next time I read the reviews FIRST.