I have been using this shampoo for two years and I really like it. I chose it because chamomile is known to lighten hair color, although the manufacturer makes no such claims. (The Body Shop had a chamomile shampoo many years ago that noticeably, gently brightened my dirty blonde hair with daily use. While I havent noticed that effect with this shampoo, I probably don't wash my hair enough these days to know for sure.) I like the subtle scent and the all-natural ingredients of this formulation. For people used to conventional shampoos, which are really "soapy" and suds up quickly, this might be an adjustment. It's much milder, and you need to use a bit more when you wash.