I have scoured the planet for useful books on directing commercials and have found them surprisingly scarce. When I saw this book on the shelf at DV Expo in LA, I bought it - absolutely thrilled. It became a complete disapointment as the author begins with apologies about the difficulty in writing a book on the subject, and then follows through with... nothing. I have never actually read a book of this length so devoid of informational content before... Like trying to fill the pages in a mid-term paper, this author just stretches each chapter out, deffering information, shying away from assertions or concrete facts and rules... it all amounts to rambling common sense from someone who had a lucky break directing Men's Warehouse commercials for years and knows nothing else about what it's like trying to break into the industry. Craig Worsham has a book coming out soon which should be much more useful, and the only other book I'd recomend is Cutting Edge Commercials.