This book is, in my opinion, designed for those just beginning to familiarize themselves with the internet industry. Combining internet history, ecommerce, and marketing with technical issues, Korper and Ellis focus on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson.This might be one of the better books out there, however, a few helpful things lacking are a glossary and directory of resources. Although throughout the book the authors do refer to helpful links. Being fresh to the internet business, as are most people out there, I highly recommend making this book an addition to your reference library!