I was never a believer in more expensive shampoo until I treated myself to this one that my salon uses. I use it around 3 days a week (and use Pantene the other days) and EVERY time I use this product someone comments on whether I colored my hair or I get a compliment on how my hair looks. This product pulls out the natural highlights in my hair and creates a very healthy shine. I highly recommend this product and I as I said I am not one to pay more than $5.00 for shampoo prior to this.