Gamewright has this way of taking an old standard- in this case slapjack- adding a couple minor improvements, and turning it into something that seems so much more. My 5 year old daughter loves this. I would reccommend this for 5-7 year olds... not so much for older kids. I think beyond a certain age this game will lose a little of it's luster (Gamewright are masters at grabbing kids' attentions with fun visuals) and certainly any developmental benefit.