I bought this at an airport bookstore, for full price. It took about 45 minutes to read, and I read it very slowly. After I was done, I cursed myself for paying full price for it. I should have bought it used on amazon.As far as content, it doesn't have anything revolutionary. It's a good summary of popular sales skills, but it mostly talks about doing everything that you do in one minute. I guess that concept's cool, but the book really bangs it over your head, like a frying pan.So, it's worth reading once, but please learn from my mistake, and don't pay full price for it.