A very poor title, in my opinion. It is certainly as much about George Lucas as it is about a dozen others. It captures a time and a place in our digital revolution. The mechanical linkages of the past have been replaced by 1's and 0's and this books gives the reader a very accurate and clear representation of how painful that change can be. It is most definately a must read for anyone going into 3d as a profession. It will make clear the history behind some of the tools you abuse everyday. So if you use particle systems to render fur and hair, if you paint in layers, if you use an alpha, if you render motion blur or depth of field read this book and you will know who to say thank you to the next time you are at siggraph.