I'm most pleased with the excellent quality of workmanship in this brotform. After researching via reviews and blogs, I knew quality varied depending on who made them and from which country it was imported. Anyway...I sprayed it initially with canola oil spray, liberally coated the whole inside with white flour, put in bread dough and waited awhile. Then I turned it out onto my hand and then turned the dough pattern side up, placing the dough on to a pizza peel. The baked pattern turned out pretty as a photograph. Somehow the handsomeness of the loaf added a festive quality to the lucky ones who cut the slices when it was still warm and fragrant. I am most pleased with this purchase.