There are many books on org change theory but very few make understanding and applying the theories simple. Andrea does an exceptional job capturing in plain language this often neglected aspect of business change. Regardless of the change theory embraced, she demonstrates how to get this message to your target audience and build "contagious commitment" for your initiative.My client read the complimentary copy I gave her over the weekend and came back on Monday with 30 plus post-it page markers throughout!This book makes the introduction of change management and leadership simple.