High quality product, very efficient detergent, however the price here is $0.27 per load versus WalMart 110 load version at $20.87 which comes out to $.21 per load with tax. Apples to apples, that equates to $13.11 per bottle at WalMart (adjusted to 64 loads), versus $17.28 here. If you are buying 4 bottles, as with this bulk purchase, the cheaper option represents a savings of $16.68 which is well worth the price of a trip to the store.