Well, what can I say except that I expected to be given more insights into managerial techniques that have driven NIKE to the top and not a eulogy of Phil Knight. I'm sure Knight is a great guy but there is more to Nike than Knight. The author has given a lop sided view of Nike and looks at the entire industry with a distinct bias. Reebok and Adidas are treated as if they are some alien force out to destroy the world. I will not recommend this book to anyone. One thing for sure is that I will think a million times before venturing to buy a book written by Katz again.