With this 3 in one product being $1/ounce it's a little pricey. However... my HUSBAND loves this stuff as much as I do. We've tried many "flavors" and the Cinnamon Buns smells just like walking by Cinnabons in the mall. I have my hair highlighted, and this product actually works great on color treated hair. It's not too harsh, and has a light conditioner (although I choose to use additional conditioner). It's great for traveling. One bottle for shampoo, soap, conditioner.I bought a no brand 3 in one product at Target, it was much cheaper, but not as silky and foamy as this product.Angela