I love the pseudo-intellectuals writing below who claim to be "insulted" by this type of book. I personally think they're great. If they make captive employees feel better and their nasty managers treat them better for even a few hours or days, then they've accomplished something. I used to work for a boss who loved those HBR theory books about strategizing and new paradigms and all that stuff. He gave them to his entire staff and *not one person ever read them.* Contrast that with this book that has people all over America talking about the Fish philosophy. Despite the cutesy cover and graphics inside, there's a real message that appeals to all workers, at all levels. That's not nothing.