Clearly written, extremely well thought out and inspiringly honest, Bo Pilgrim doesn't not hide his beliefs, when it comes to his consumers, his partners, his employees or his faith.While some may say that much of the book is common sense, that's not its weakness, but its strength. After all, while other business authors seems determined dazzled their readers with questionable statistics and bold, controversial pronouncements, One Pilgrim's Progress illustrates the power and promise of simple truths, clear virtues and strength of character.Honest and straight forward, One Pilgrim's Progress is a clear reminder that, before you can add market value to your products, you've got to have personal values.