I have a short hair style that requires styling and hold. I was a little hesitant to try this hairspray because I wondered if a natural product could really provide the same hold as a synthetic product. I found out that this is indeed possible. This spray holds my style all day long--it's almost so strong I wonder if I should go down to the regular hold next time. While it's strong, it doesn't weigh your hair down or make it look or even feel like a brick. What's nice is that a very small amount goes a long way--I don't even do full pumps when I spray my hair--just little 1/3 ones are enough. The only downside to this product is that the fragrance is definitely herbal--it smells very earthy--a tad musty. The scent doesn't linger that long though. I must say, it did catch me off guard at first. Now I'm used to it and it doesn't bother my husband at all who likes my hair to smell good.