I did some price shopping on this item and saw it described in other places as "bright pink" with "subtle pink and purple micro shimmer". Well the micro-shimmer is so subtle you pretty much cant see it. This is a beautiful color dont get me wrong. Just keep in mind it is more of a DEEP pink rose color.Not Bright pink. And it has what they call a creme finish.I am an OPI fan, it lasts (on your nails) a good while. I dont know that it lasts the longest. I'm off to try China Glaze next.If you need a pink bright enough to stand out when going out yet tame enough for work i think this is a great medium.