I love this deodorant, and totally I love the smell. All natural deodorants fade away after time during the day, especially if you're sweating a lot or changing clothes, and I've been wearing natural deodorants for years, you just learn your limits and reapply as needed. The beauty of this one is the patchouli oil, which seems to remain fragrant longer than other deodorants I've tried. Another reviewer mentioned it being hard to apply, and to that I agree to a point, but it depends on the room temperature due to the ingredients in the base of the formula. I just keep my deodorant in the bathroom medicine cabinet where it is warmer than the rest of the bathroom and I have no trouble gliding the product over my skin.