The strawberry flavor is extremely bland, like sugared cardboard. I have had a variety of other energy bars, and this one is just awful. The nutrition info is decent (very low fat, sodium) and has 7g of protein, 160 calories (20 from fat), but the taste has prevented me from eating more than 2 of these, out of the 2 boxes I got. The suggary candyish strawberry topping is brown in real life, not red like the false advertising on the wrapper. I recommend Cliff bars, if you're searching for protein/energy bars. I wish I could return all 4 total boxes I got of Genisoy Ultra energy bars.