I guess it is understandable that when two co-owners of a business write a book they will position their techniques as being the way to do things. That I can deal with. Unfortunately in the Guide to Competitive Intelligence Shaker and Gembecki go one step further constantly referring to succesful WarRoom inplementations without trying to look objective about things.OK, so they are trying to look like thought leaders in the CI space but please... just give this overblown advert away on your web site dont make people pay for it.