As I have stated previously, my 7 year old grandson is extremely Cars crazy. He always has something from the Cars paraphenalia in the cart at Amazon and is busily saving his money so he can buy it. I love the fact that I can use this to teach about saving for something he desires, and shopping for the best price. That is the only aspect about this toy that is educational, but you use what you can to teach, right? All my grandchildren play with the toys so it must be durable, safe for little ones, famous, a lot of fun to play with, etc. This toy fits the bill very well.