I live in Maine and am somewhat familar with the Canadian culture...perhaps this is why I gave this book such a poor rating. But I found it to be so general in its information that I too wonder just what audience this book is written for? Most of the content seemed just common sense to me and if your from the northeast then a basic sense of climate and its effects can guide you. I had hoped it would have delved greater into the social/family culture and more on their views of American or contrasts of other cultures than the brief page it offered. I will however now subscribe to Macleans magazine, the Canadian equivalent of the Times or Newsweek here in the states, and also the national newspaper from Toronto, The Globe and Mail, to further my knowledge of this great neighbor to the north.