This book is really giving you an insight in the new business environment. As a non english native speaker this book was readable (even after a day long work sitting in the train and trying hard not to fall asleep) this book keeps you awake and amuzed. I work as a Human Resource Manager in a hugh Multinational that's over 100 years old and for that reason maybe not the easiest to change. David gave me concrete and practical ideas to start. Without unreasonable barriers. Compared with other books about this subject this is really the most complete. And you really feel a customer by reading the book. It's written for us and not for the sake of the writer. Rest is already said by other reviewers.