This book is a must-buy for anyone considering franchising. I had NO idea the snakepits I could have blundered into. This being said - and noting you should definitely buy this - there are two limitations to the book that are significant: a.) It is dated; a modern update would be really helpful; b.) the book is very repititious. That doesn't mean don't buy it - you should! - but be aware that this is a serious weakness that hopefully will be corrected in the next issue.