If you insist on being stuck in a rut for the rest of your life, thinking you know it all, going to team meetings, wasteing way too much time talking about things like how you should be thinking outside of the box, and not actually accomplishing anything, then this book is not for you...I began marketing my products, with no marketing experience at all, and by reading books like this one when I run out of marketing ideas, have learned how to figure out how I could destroy THE BOX, burn THE BOX, put THE BOX'S ashes in a pickle jar, so I could carry THE BOX around with me while I promote my products, to create a buzz that is currently moving across America like a semi, with a budget so small that I sometimes have to count the change in my pocket to buy duct tape and clothesline...