Just like many of the Leapfrog's toys, this item is well designed and highly educational. My three-year-old and an 20-month-old both find pushing the letter to get it to talk fascinating and couldn't stop doing it. I am very glad to find that the the base has strong enough magnets to stay on the refrig door when letters are being swapped by the boys. The different colors of the letters are another creative way to have fun, also.