New Rules is a fantastic, fast and hilarious piece of work that will make any airplane trip tolerable. The New Rules vary in their degrees of humor and acidity but almost all are astute, painfully honest and thought provoking (while still making us laugh). Maher takes aim at those who take themselves too seriously in our pop culture as well as those who don't take themselves seriously enough....poor Britney Spears! The book has the rare quality of being the type of media that gets even funnier the second, third and fourth reads through it.