I remember this being my favorite board game to play with my brothers when I was a kid. I bought it for my own children (aged 3-11) this year and it has been a hit. It is fun game for itself and not just something to be endured for the children's sake (like never ending games of Candyland).This is an excellent board game for parents to play with their children. I would recommend that kids be at least 5, but younger kids can play because it doesn't require reading. It is a fun combination of memory and luck. The board game is in a fairy tale setting with interesting pictures to look at. I rated this 4 for educational value because it is designed to be fun, not to teach something. It is also more durable than the average board game, but it is a board game and can be crushed or damaged by a determined child so I gave it a 4 for durability.