I was shocked to see a self-professed technology expert place so much emphasis on market research and listening to potential customers. Anyone with even minimal experience with the introduction of new yechnologies will tell you that prospective customers are not be be listened to. Read Bob Metcalfe of Ethernet fame on this point or Regis McKenna or Davodow. They will all tell you the same thing. Think about what customers first said about computers, fax machines, and the Internet: "No one will want it".To my amazement Adams tries to convince us otherwise by arguing that the entrepreneur must devote up to a year doing extensive research with customers by basically polling them on what they think they need.Can anyone be more wrong?