If anything, my daughter loves this DVD a bit too much. She picks up the box, runs to the couch, points at the TV and says "Elmo! Elmo! Elmo! Elmo!" until I either give in or hide. We don't let her watch much TV, so this has basically become the only TV we watch with her. On the bright side - it is very well done, the songs are good, there are plenty of variations on the alphabet song, and they really do focus on teaching the alphabet. If she has to watch something, I feel like this is at least educational. Maybe it's because I grew up with Sesame Street, but compared to a lot of modern kid's shows, I also find it very watchable. I'm not as enthused about watching it 5X/week as my daughter is, but it's definitely bearable for the adults.