Maybe I just didn't "get it." More likely my expectations were different than what the author intended. I was expecting "hundreds of ideas to spark my creativity" but got the same number of examples from Harpers, New Yorker, WSJ, Time and just about every other publication known to man, or so it seems. Yes I read some good, actually great, writing examples, but it never came together nor did I get the points being made. Perhaps I'll let it sit on the shelf a while and try again another day. For now, my recommendation is to pick up "How to Write Articles for Newspapers and Magazines" - more information in half the number of pages.