Unlike most strategy books, Creating Value does not simply fill the pages with what often appears to inconclusive discussion supported by case studies. This formula popular with what might be the 'Airport bookshop school of management is the antithesis of Creating Value. Mathur and Kenyon seek first to carlify terminology, and subsequently, establish a workable framework. Their views are quickly seductive and clear. The final impression is a well researched and and thoughtful book, that aims to address the real problems of strategy rather than simply debate them. I would heartily recommend it.