Linn makes a strong case about how the marketing industry does everything to undermine parents. I read this book to learn more about the commercialization of childhood after seeing the film "Consuming Kids" (highly recommend this film!). I am outraged and disappointed that as parents we have so little room to fight the corporate greed that has marketing to kids as a 15 billion dollar industry. Linn provides concrete ways to combat marketing as parents, professionals in the community, foundations, members of the clergy, and policy makers can do. Included is a great appendix of organizations with contact information as well.I am glad I read this book and highly recommend it to others who care about the well being of children.