Why would anyone want to waste time writing a review to endorse some muliti million dollar company? "Well, to help others get an unbiased opinion on a particular product so they dont end up wasting their money", i say to myself. Hope this review helps. Its actually my first for Amazon.I am actually about to buy my 3rd Eureka 5740A. Not because its junk, but the exact opposite. I got one for my girlfriend and i when we lived together. She loved it. We split up and as a consulation prize i let her keep the vacuum.I got one for my grandmother and she immediately loved it. Granted, she is comparing it to a 15 year old POS. Its lighter, easier to manage, cleans exceptionally well, and requires almost no attention.Im buying one for myself and i wont have any regrets, i am sure.