This product really can do amazing things for your dog, and is an incredibly healthy supplement to take. However, I find the fish smell absolutely disugusting (and trust me, it's evident -- it lingers for a while) and unfortunately, my dog absolutely HATES the taste of this stuff. The first few times I put it on a treat, she would reluctantly eat it, but now whether it mix some into her food or put it in a treat, she refuses to touch it.Too bad, because the benefits of the products really noticeable.