I was only given one bar to review, so I don't know how much of a difference there is from one bar to the next, but I did not taste the blueberries. To me, it tasted like a cross between a fruit cake and bran cereal...don't get me wrong, it didn't taste bad, but I will stick withPowerBar Fruit Smoothiesfor now.If you are not a fan of Powerbars though, this might be the protein snack you are looking for; I was impressed with the ingredients, regardless of the taste.