As a senior exec for a large (non-fast food) franchisor, I am well aware of abuses in the industry, and have little love lost for franchising. However, Schlosser's disregard for facts, poor business knowledge, and manipulation of statistics is alarming. How is it possible that a book under the guise of being "non-fiction" can get away with the miseducation of unsuspecting readers?Not out of concern for the fast food industry (don't like it personally), but out of a concern for mass-market misinformation on the scale of Hitler's propaganda machine do I feel I must warn potential readers to treat this book as an allegorical comment on society rather than a balanced account of an industry operating for profit rather than public good. Read Schlosser's notes in the back of the book very closely to understand that his comparative statistics are not always mathematically sound.