I have been using Norelco since past 3 years. I tried to go for Braun 7526 after reading all the reviews. Unfortunately, my experience was not good.Pros:++ Little bit closer shave then Norelco.++ Good Price. Amazon rocks!!Cons:-- Need to clean every 2-3 days where as Norelco can be cleaned every 2 weeks.-- Unit was not very clean as described.-- Difficult to shave 2 or more days of growth.-- More noisy then Norelco-- Very Low Durability. The foil on my shaver is broken in just 3 months and it is not covered under warranty. So, I need to spend about $30 to replace the foil and cutter as they come together. I will rather discard this unit all together.-- Customer Service at Braun not upto professional standard.