I have used other dove bars along the way (white unscented, pink, etc) and I have also used St. Ives' exfoliating face washes before. So when dove came up with the exfoliating feature in the traditional lineup of moisturising bars, I had to try it. I could make out the difference in the feel it has on the skin. After the shower it felt exactly the same as with other Dove bars, which was "good".Summary: I used it, I liked it. Will buy again. Thanks:)