I have white hair and used Pantene Silver Expressions until they decided to discontinue--Grrrrrr!! I have actively been in search of a replacement and this shampoo came highly recommended by other reviewers. I personally don't like it for 2 reasons-- 1 is because it leaves your hands purple when using it and I'm pretty sure if it colors your hands, it's adding some color to your hair!! I WANT mine as white as possible! 2 is because it stinks! It smells like really strong bath soap or kitchen soap. NOT good!! I've found the best product so far to be the Jhirmack silver shampoo. Hope this helps!!