I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication.The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps.The array of marketing materials it covered, plus the simple "case studies" kept it interesting.I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.