It's really difficult to argue with success! Today is October 3. I've been on this diet since July 13, and I'm down 44 lbs -- from 241 to 197. My total cholesterol has dropped significantly as well. My wife has lost 24 lbs in the same time span. I'm never truly hungry, and I don't think about snacking anymore. I really can't believe how well it's gone for me. I've recommended this diet to several friends, too, and now I'm watching them lose weight. The real key is to get thru the 1st week -- when you're getting off caffeine, sugar, and carbs all at once, it feels like detox! I was lethargic and frankly, a little stupid! But at the end of two weeks I felt great, and it's been great ever since. Get the book, give it a month, and you're likely to stick with it and lose a ton of weight.