A very enjoyable read; Seabrook is a fine writer. He covers his cultural background with self-deprecating style. He interviews George Lucas, David Geffen and others.I had expected more of a business book--How to Market Culture or Lack Thereof--and this is not that. I'm from Silicon Valley--we don't relate to Seabrook's Manhattan town house experience with the New Yorker magazine. But his opinions and experiences make for a cultural vacation of sorts. He writes well, and he must be on to something--looking around at the turn of the century I had almost neglected to ask, "Why did we build all those opera houses and art museums, anyway?" Something about "culture" has profundly shifted and fairly recently--Seabrook is an entertaining detective with a somewhat inconclusive report.