I don't understand the hype about this book. He states very obvious facts clothing them in fancy buzz words. Also, it is annoying that he repeats the same (not very good) examples over and over to prove his point e.g. the hush puppies, paul revere etc. enough already, we got the point the first time you stated it, and it was not a very good point to begin with!I gave it two stars, since it was good in parts, some concepts like the connectors, external factors affecting trends and events etc. were interesting. but one gets the feeling that none of his ideas are his own, just culled together from various articles and research studies into a shiny marketing package and a catchy title to fool readers into thinking a brand new concept has been created.