I was SO disappointed! I had heard great things about this product, bought it, was super happy, then I dyed it! I put plenty in, and followed directions, but it turned out as nothing, but my hair turned darker. I am trying to keep my hair naturally blond as long as I can, but it just made my hair darker and that's all. And for when it does work, I heard it's WAY too light. SO disappointed! If I do buy from them again, I guess a darker color should be used!