I bought this toy first at my local Petco, and my 1 year old cat at that time grabbed it from me immediately and started playing with it like crazy, tossing it in the air, running around the apartment. I have never seen her so excited about any other toy. This is a piece of fur with feather and filled with catnip. Over time, the feathers get detached and only the piece of fur is left, but she still loves even the fur, and then I buy a replacement for her. I believe it is great value since my cat plays with this toy much more than with any other toy I ever bought for her. My Petco no longer carries it but I am happy that Amazon carries this toy so I can get replacements.