If you're expecting the somewhat shinny matte paper that you get from photo shops, don't buy this one (buy Ilford Premium Pearl Photo instead). I was disappointed when I first openned the package to find "regular" paper. The paper has a brighter white and a little more weight than regular printer paper. Having said that, this paper produces beautiful warm skin tone and brilliant white compared to the Canon Glossy II [which seems to have a greenish tint when compared side by side]. Love the fact that I don't have to worry about finger print. The only negative thing I can say about the image quality is that pictures appear to be overall darker than the glossy paper [especially in the shaded area]. Give this paper a try if you can get over the feeling of being ripped off b/c it feels like regular paper. Better yet, give Ilford Premium Pearl Photo paper a try and you won't be disappointed.