I read this book a few years ago. Then I met the speaker again, and bought another copy yesterday. I read a good chunk of it last night. His material is extremely valuable, and he absolutely walks his own talk. He teaches you how to get Free Publicity, and then, when he's speaking, he GIVES you Free Publicity. He gets it, and he's out there sharing it. I'm a fan, and I don't even watch TV (don't tell him this.)