Here is a solid example of how brand equity and trust can be eroded. The HBS (Harvard Business School) Press brand, in this case, has forgotten that our time spent as readers is extremely valuable.Total Access is repetitive and bloated, it meanders endlessly, and it is sprinkled irritatingly with tedious truisms.The few "gems" in Total Access could have easily been condensed into a solid Harvard Business Review article. As a first step, all the non-value adding self-promotional quotations from the McKenna Group would have had to go.As a committed learner, I suggest that time would be infinitely better invested in reading or re-reading McKenna's 1991 classic Relationship Marketing. Alternatively, look elsewhere.