It is quiet - It does dry very well - And...after a couple of months of use it does shut down just before my hair is properly dried...grrrr...I have to let it cool down before it will work again. By then my hair is unhappy and so am I. It would make better engineering sense to properly match the thermal safety switch with the heating element and air flow. For the price I would recommend others to purchase a different dryer. The LCD display appears to be more of a marketing "oooo" factor than a useable information display.