I bought this book thinking it would actually help me build a website. Their examples consist of amazon, yahoo, and a couple of other multi-million dollar sites and the advice they give is so simplistic it is obvious. Worst of all, the group that wrote the book sent me emails after i registered on their website and started calling me to buy software from their software company. do NOT buy this book.. there have to be better ones. . it's a big fat blue colorful book of fluff, designed to help them sell software apparently. i wish i could get my money back from amazon.com...