Dru successfully outlines the creation, development and deployment of 'disruptive' marketing strategies used on some of today's most successful brands including Apple and Absolute. In addition, he helps you get an understanding of why disruptive thinking is important, and in many cases, essential for the everyday entrepreneur. The visuals in the book certainly help and the well-organized structure of the content makes for a good read. Advertising and marketing folks, you won't be let down.