If you want to fit the mold of the old time sales person who can sell ice to eskimos this is your book.If you want a higher level modern approach that works in complex B2B sales don't buy this book. If your work involves selling to senior level people in corporations or government this book will be of little use to you. It is based on principles which which don't work with the kind of people on which you call.Try: "Value Forward Selling," "Selling is Dead," and "Same Game, New Rules." Also try the "Advanced Selling" podcast. It's free and state of the art.