I've listened to this album a few times now. I keep waiting for it to grow on me. It doesn't. Many of the songs are mediocre, if not outright bad. "Simple Creed" has some of the elements of their earlier efforts and will probably be the biggest (and only) single. The lyrics of many of the songs are quite laughable. "Deep Enough" makes me laugh/cringe each time I hear it. Even "Simple Creed" sounds silly at times, just listen to the line, "born with your back to the god/that picked you up by your puppy scruff". I have to agree with the editorial review. The whole feels devoid of emotion. Their recent live performance here also lacked the passion of earlier shows. Perhaps Ed should continue with his acting career (he did a cameo as a waiter in Fight Club) and hang up his guitar.