...that this book is bad. Sure, you're saying, but almost all books in this field are bad because they're rushed, lame attempts to get on the shelves quick - how is this book relative to the field? And that's precisely the point. It isn't just bad by general standards, it's bad relative to the field. There is nothing, absolutely nothing, in this book that you don't already know. It's kind of like bottled water. These guys have built a business wrapping up common knowledge and making it seem like they've got a new take. They don't. The bottom line: if you purchase this book, you're going to be plenty ticked-off a few minutes later.