I agree with previous review that this magazine is clearly aimed at men. The ads for sexual enhancement drugs and devices are distracting from the content. I'm not against such advertising, but I would have like to see more ads aimed at HOME IMPROVEMENT, not sexual improvement. Clearly the demographic for this magazine is aimed a men more than women, which was a serious disappointment for me. I only received two issues, but I will say the ideas were good ones (although again, aimed more at men--organizing the garage for instance). If you are looking for practical ideas for around the house (installing a solar water heating system, fixing your garage door) then this magazine is for you. If you are looking more for home improvement ideas and easy to complete weekend projects, you may want to keep looking...especially if you are a woman.