I purchased the W50 mostly to take macro photos of antique beads for listing on Ebay. This type of photography requires a camera that can capture fine detail and excellent color saturation. The W50 has met my demands and then some. As I take my photos hand held the demands were especially crucial.The camera replaced a Sony 3.1 Cybershot camera. Now that I compare them, there really is no comparison as the W50 by far has surpassed the 3.1.It was purchased at Office Depot $249 with an in store $50 discount. They threw in an Epson R340 Photo printer that I sold for $76, making the camera cost $124...an excellent bargain!