This was the most disappointing substance I've ever tasted. I love coconut, both fresh and processed, and had high hopes for this. What a disappointment. Water poured OVER a whole coconut would taste more like coconut than this did; it had a processed unpleasant taste that only hinted at the harsh, stale aftertaste that accompanied it. Not a single friend with whom I shared a sample could identify the taste as coconut, and even when told that was what it was supposed to be, they argued that I was misleading them.Stay away from this!