I have sensitivities to sulfates in shampoos. This shampoo has solved my problems. Because it is sulfate free it won't lather up as much as typical shampoos, because of this is also doesn't strip natural oils out of hair. It leaves the moisture in my hair while cleaning it. It has a natural light citrus scent that isn't overly perfumey like a lot of shampoos. Great for Curly hair!