I bought this mixer because I was tired of using poor hand mixers. I really wanted something with the features I like, with good durability. I appreciate the fact that this mixer rests well on the end and won't topple over in that position. It has a good sturdy cord that stays out of the way. The reason I give it four stars as opposed to five, is that even on top speed, it just doesn't have as much "ummph" as I thought it would. Maybe that's because I'm used to my stand mixer. Anyway, I am very hopeful that this will last me a long time.