Ditto on the first 1-star review (by Maya). I've read this magazine at the library and bookstores when my daughter suggested getting a subscription. If you want to promote looks, fashion, all the latest items you must buy, then you might like it. Little girls don't need to wear makeup or certain clothes to be pretty. I think they need to hear more "Beauty is as beauty does."As mothers, we have an opportunity to guide their focus, so why not encourage less "fluff" and more substance? They get enough of that stuff from our society. I'd rather my daughter spend her time with less superficial magazines... like Muse, Ask, or Family Fun.