The Donald takes you on a trip into his mind. He lays out things that HE THINKS you'd want to know. (from a billionaire's prospective) He doesn't lay out any plans on how he became a billionaire or how he thinks one should go about being a billionaire. (which is what I think each reader is looking for based on the title) This book won't go down as the next "must have" for your self-improvement/motivation book for your library. It will, much to its credit, take you through his mind. It will make you believe...what the heck, I could be a Millionaire if he could be a Billionaire.I liked the book. My advice, don't buy it if your looking for the road map. Buy it, if you are looking for insight on what a billionaire thinks. (and I have to tell you, his thinking is not far off from most corporate executives or business owners. Billionaire or 100,000-aire)