This book was full of great information and knowledge. An excellent guide for a real estate professional wanting to build an effective website. Informative also if you are hiring someone to build your website and need to be educated enough to recognize if the web designer is worth the money you are paying.The author's website was informative too, but I felt it could have been more impressive in appearance. Afterall, the author is wrote a book about how to design a great website.Overall, I recommend this book to any real estate professional who wants guidance in improving their online image, internet lead generation, and a more effective email campaign.