This pillow was purchased to replace a similar pillow I had for about 10 years, but left at a hotel. The pillow is exactly what I was looking for in terms of softness, proper shape to help alleviate my back pain and make me more comfortable when I sleep, and it has retained its shape well so far. The color looks aqua to me online but is really a seafoam green. Definitely reccommend this pillow for side sleeper who have lower back pain or whose knees bother them when they rub together at night.