I like this watch because it is simple, rugged, easy to read and doesn't need a battery replacement. Some years ago I was getting a new battery for another watch. The jeweler who replaced the battery said, "Of course, you know that when I open the case, the watch won't be waterproof any more." Well, no I didn't know that but now I do. If you get a watch that has to have battery replacements, the gaskets are deformed when the case back is removed. I asked another jeweler about the most reliable watch brand. He said, "Citizen, based on the number of watches we get back for repairs." I have a Citizen dress watch and it has been accurate and trouble-free for the last five years. It just doesn't make sense to replace batteries when you can eliminate this source of annoyance and loss of case integrity.