I love this jerky. Vegan Dream jerky is very dry and tough with strong flavors. Cowgirl is my favorite, with a nice mix of sweet and spice but there are other flavors that have more heat and/or saltiness.Vegan Drean jerky is very different from Primal Strips mentioned in another review. Primal Strips are more of a typical "textured soy in sauce" treat but I also enjoy them.If you want to really CHEW the jerky and tear it apart (can you tell I USED to be a carnivore) - check out Vegan Dream.