This "plum" bread tray from Amazon came in the mail yesterday and I am VERY disappointed. I have a Fiestaware set of plum dinner plate, small plate and bowl, and mug. I wanted this bread tray to match what I already have. It doesn't, not even close. I would rate this as a zero star if that were available. At the same time I bought the small fruit bowl. It's this new color also and doesn't match anything I already have either.Edit: I came up with a new name. It is the deep purple color of a dark purple eggplant.