I rarely write Amazon reviews but had to share my experience with the Emjoi Gently Gold Caress because I've been so pleasantly surprised at how well it works. I've been waxing my bikini area and underarms for years. I've used Emjoi for two months now and am so happy that I no longer have to pay for ongoing trips to the salon. Like other reviewers, I also must have a higher pain tolerance because it doesn't really hurt. Here are some tips for reducing the pain: (1) go to the salon for a professional wax before using Emjoi so you have a clean start, then use Emjoi going forward for maintenance, (2) put a little baby powder on your skin prior to using Emjoi to ensure your skin is dry, and (2) be sure to pull your skin *taut* while using Emjoi to reduce catching your skin. What a great money-saving beauty tool! I'm thrilled!