We bought this for our son at 9 months and it was a hit from the start. He's now 15 months and it is still one of his all time favorites. It occurred to me just now when I saw him go to it AGAIN that we are as entertained by it as he is and that the novelty of it has never worn off. I've recommended it to several moms and grandmothers. I think it will continue to be a favorite for a long time. And the price is slightly higher than a lot of infant toys, but it's well worth it.