The premise of the book is to try and persuade readers to become vegetarians/vegans.I was looking forward to reading it, and was thoroughly disappointed and later angered by some of the idiocies written in it. As I started reading through the first couple of chapters, I enjoyed the style the book was written in, with it's sassy language. Later, it just disappointed me. Don't buy it. If you know someone that has it, borrow it. If you're in a bookstore, sneak away and read chapters 5 and 6 before you decide to buy it.