Truly outstanding micro book by two top NWU profs. It has it all, from basic supply/demand equilibrium equations to cournot, bertrand oligopoly competition models to game theory and beyond. The explanations are clear-crystal, including many examples based on recent happenings. Read this 1st and "Economics of Strategy" afterwards (and if you have time and the skills, Carlton & Perloff's Industrial Organization book) and you will be able to master underpinnings of sophisticated industry/business analysis.