I recently ordered & received the Ultra Violet Manic Panic hair color cream and aside from the shipping label - it says 'Amplified' no where on the jar. If you have researched this product via ManicPanic.com, as I did - you can see many product packaging shots that show a difference between the standard color and the 'Amplified' version.In the photo for this product, even though the "Amplified" isn't on the main label - there is a giant sticker on the lid that says 'Amplified' - My jar did NOT have this either.This was purchased specifically because I wanted their longer lasting formula.I am not sure if I simply received the wrong item or if this is product misrepresentation.I have contacted E Shop LLC and am awaiting response. Will update if/when they contact me - but if you need for a specific event or need it quickly, be wary!