This book isn't just about advertising on Google. There's lot more. Of course, complete idiots won't benefit from it, but the book begins from the ground for people not familar with online marketing.It first outlines the importance of visibility, then touches on how Google actually works. No secrets here. Newbies learn a lot, but not the old hands. Then, it goes into great detail on how the website should be set up, presented and maintained. Again, very useful newbie tips on blogs and content generation are given but I doubt the experienced user will learn a lot of new things here.There is also some mention about making money from Adsense and affiliate programs, but personally, I haven't had very good experiences with these programs.The book ends with the future of findability. I find nothing futuristic about the author's ideas. Still, a good book for those just starting out.