Too bad Ned Hermann doesn't have a better PR firm. This guy is great, with many wonderful findings. The book is fun to read, informative, and highly useful because Mr. Herrmann is an applied scientist, not just a theorist in an academic setting. You'll get knowledge from this book to help you with your career and personal life. Me, I learned why that one lady in my class drove me crazy...and that I probably drove her crazy, too...and how to better understand where she was coming from. Of course, I was right. ;-)