I bought this watch because of a previous review where the reviewer loved the Easy Set Alarm's ease of use. Working in a lab, the short alarms are exactly what I was looking for, for both my short and long incubations. It allows me to walk away and do something else and still be in time for the next step. Definitely recommend it for anyone who needs a timer.It looks great as well. Great value for money. The indiglo is a little sensitive when I bend my wrist back but that also makes it a one-handed operation which is great.Love it. Am considering getting another one.