Even though you can read it in a sitting, it's not worth your time. The author's "big" idea is this:Carve out time to be creative!Any creative person dedicated to their craft already knows this. You already know that sometimes the last thing you want to do is sit down, write, paint, and create. You would be much better served ACTUALLY CREATING than wasting your time reading a book that doesn't tell you anything you don't already know.