This is the third book in the series that I have read and I thoroughly enjoyed it, as usual Richard Tyler comes through with Excellent advice. For the average sales person, after reading this you will become an Excellent sales person. All the authors' are so knowledgeable and give great advice. The advice and examples Mr. Tyler gives are invaluable and really makes you stop and think "Am I doing all of these things." If your'e not then you need to start. Every time I read Mr. Tyler's books I get pumped and can't wait for a new day to start so I can use his strategies!!