Paula Begoun has built up an amazing business and marketing machine based on very little actual scientific fact and mostly biased opinion. If you've ever seen this woman give an interview ... well, let's just say her poor complexion and 80's makeup job speaks for itself. This is like the portly Dr. Phil writing a diet book and everyone flocking to read it.You've got to give the woman credit though. She's taken her opinion, common sense and sketchy science background and turned it into a very lucrative business.